The business plan should reflect the operator's understanding of the project and grasp of success, and should highlight the operator's core competitiveness; At least it reflects how operators create their own competitive advantages, how to stand out in the market, how to win a larger market share, and how to develop and grow.
The first part is an overview of beaded ornaments.
Description: The bead embroidery process is an abstract pattern or geometric pattern independently designed on a special MiG cloth according to the source of flowers, and beads of various colors are refined by professional embroiderers.
A brief description of the company
Second, the company's purpose and objectives
Third, the company's current shareholding structure
Four. Investment funds and their uses
V introduction of the company's main products or services at present
Market research and marketing strategy of intransitive verb bead embroidery accessories
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Company advantage description
X. The company's current capital increase demand to achieve the goal: quantity, method, purpose, reason and repayment.
XI。 Financing plan (financing, investment mode and exit plan)
Twelve. financial analysis
1, financial historical data
2. Financial forecast
3. Assets and liabilities
The second part is an overview of bead embroidery accessories.
Chapter 1 Company Introduction
First, the purpose of the company
Second, the company profile information
Three. Functions and business objectives of each department
Fourth, corporate management.
1. Board of Directors
2. Management team
3. External support
Chapter II Pearl Embroidery Accessories Technology and Products
Description: Pearl embroidery mainly includes pearl embroidery and glass pearl embroidery. Pearl embroidery began in Sui and Tang Dynasties. According to Tongdian, the artists in the amusement park in the capital of Sui Dynasty "dressed in pearls and jade". Duyang Miscellaneous Edition in the Tang Dynasty records that there is a kind of beaded quilt cover in the court, which is embroidered with pearls like millet, embroidered into patterns of mandarin ducks and five-color flowers. Pearl embroidery was more prominent in the Song Dynasty. Lingnan (now Guangdong Baoan) Mei Chuan County official Liu? It used to be embroidered with colored pearls as Song Taizu's saddle. In the Yuan Dynasty, the royal golden robe was embroidered with big pearls, and the imperial edict issued to Xifan was also decorated with pearl embroidery. At the end of the Qing Dynasty, Yuan Shikai, governor of Zhili, gave Empress Dowager Cixi a dress embroidered with pearls and precious stones into peony and other flower patterns.
I. Technology Description and Technology Holding
Second, the product status
1, main product catalogue
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Three. Pearl embroidery parts production
1, supply of resources and raw materials
2, the existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be supplemented
5, product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III Market Analysis of Pearl Embroidery Accessories
Description: In CHIC2007, there is a special booth that people will never forget. Guangdong Shengdiya clothing, with Chaozhou bead embroidery as the main design technology, launched a series of refreshing bead embroidery fashion. The autumn and winter products on display are mainly divided into soft and poetic series, ancient myth series, simple geometry series and metal age series. We try to use pearl embroidery, tide embroidery, machine embroidery, ancient embroidery, ribbon embroidery, applique embroidery, carving embroidery and so on.
1. Market size, market structure and division of labor of bead embroidery accessories
Second, the setting of the target market for bead embroidery accessories.
3. Analyze consumer groups, consumption patterns, consumption habits and the main factors that affect the pearl embroidery jewelry market.
Four. Market status of the company's products: product ranking and brand position in the market development stage (blank/new development/high growth/maturity/saturation)
Five, bead embroidery accessories market trend forecast and market opportunities
Six, bead embroidery accessories industry policy
The fourth chapter is the competition analysis of bead embroidery accessories.
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products.
Four. Analysis of potential competitors and market changes
Verb (abbreviation of verb) Competitive advantage of company products (SWOT analysis)
Chapter V Marketing of Pearl Embroidery Accessories
I. Outline the marketing plan
Second, the formulation of sales policy
Three, sales channels, methods, marketing links and after-sales service
Four. Main business relationship
Verb (abbreviation of verb) sales team and sales benefit distribution policy
Popularization and market penetration of intransitive verbs
1, the main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven. Product price scheme
1, pricing basis and price structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, market development planning, sales target
Chapter VI Company Management
I. Organizational structure of the company
Second, the management system and labor contract
Three. Personnel plan, salary and welfare plan
Four. Share allocation and subscription plan
Chapter VII Investment Evaluation and Financial Analysis of Pearl Embroidery Accessories Project
I. Conditions for setting investment estimates
1, determination of project cycle
2. Calculation of investment scale
3. Sources of funds
Second, the financial data forecast
1, sales revenue list
2. Schedule of expenses
3. Salary level list
4. List of fixed assets
5. Balance sheet
6, profit and profit distribution schedule
7. Cash flow statement
Three. Investment evaluation and financial analysis
1, investment evaluation
2. Analysis of financial indicators
3, break-even analysis
4. Sensitivity analysis
Chapter VIII Comprehensive Benefit Analysis of the Project
Chapter IX Description of Investment in Pearl Embroidery Accessories
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter 10 Investment Return and Exit of Pearl Embroidery Accessories Project
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter III Risk Analysis of XI Pearl Embroidery Accessories Project
I. Resource risks
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
The above is the Business Plan of Pearl Embroidery Accessories Project compiled by Zhengzhou Jinglue Zhicheng Enterprise Management Consulting Co., Ltd..