Many friends want to start a business, but they don't know what to start. Many people think it is best to open a different store, or a store with less fierce competition and fewer competitors. Personally, I think this is not practical. First of all, it's hard for you to be different. Secondly, even if your store is different, if there is no technical threshold or other threshold, others can easily imitate it. So I think the first thing to consider when opening a shop is your own situation, what you are good at, and what you are familiar with or interested in. Those who are familiar with clothing can open clothing stores, and those who are familiar with the construction industry can open building materials stores. 360 lines, the best in each line, will only succeed in the field you are familiar with or interested in.

Some people are very familiar with an industry, but they lack funds. Consider finding a like-minded partner. It can not only solve the financial problem, but also reduce the risk. But to open a shop like this, the partners must be chosen. One is to be able to trust each other, and the other is to have the same entrepreneurial goals. But no matter what kind of friends, they should be villains in front of gentlemen. The responsibilities, rights and interests of both parties must be clearly planned in advance, and the finer the share, the better. It is best to write it clearly in writing to avoid disputes in the future. China enterprises have a bad phenomenon. Partners often share weal and woe when starting a business. Once an enterprise grows, contradictions will arise. The so-called "can * * suffer, but can't * * * have money". When starting a business in partnership, we should consider how to get out of this strange circle.

Some rules and regulations, especially the financial system, must be formulated when opening a store in partnership. Once it is decided to open a store in partnership, the capital invested by the investor belongs to the enterprise, and the use of funds should be strictly implemented in accordance with the financial system.

To run a formal enterprise, we must do a good job in market research in advance and write a feasibility report and business plan. The feasibility report can include the following parts: market research, market segmentation, market positioning, competitor analysis, risk analysis, the company's strengths and weaknesses, cost analysis, income analysis, the company's business direction and long-term goals, the company's phased goals, and the means and methods to achieve the phased goals. Of course, it is not necessary for ordinary people to open a shop so complicated. But you should at least have a deep understanding of the market.

Finally, I think the success of your store lies not in what you sell, but in your management and marketing level. Different stores will have different considerations. According to my thinking, let's talk about several aspects that should be paid attention to when opening a general retail store (small supermarket).

1, site selection. Site selection is very important, and a good address is half the battle. When choosing a site, several factors are usually considered: people flow, traffic conditions, nearby residents and units, such as schools and office buildings. Also consider whether there are conflicts or complementarities in nearby stores. In general, it is best not to have competitors nearby. But not necessarily, for example, the concentration of business units in the business circle helps to accumulate popularity. Opening a big supermarket also has the concept of a business circle. The so-called business circle is the coverage of store services. Generally, consumers come to shop in the business circle, while consumers outside the business circle are less likely to shop in our store. Of course, how to determine the size of the business district is also very particular, considering the size of the store, competitors, traffic conditions (including bus lines) and other factors.

2. Signboard design and storefront design. Shop signs should be personalized and eye-catching, which can impress consumers or generate favorable feelings. Store design should also be more important, such as considering the brightness of lights, the color of walls and floors, the display of shelves and so on.

3. Service and promotion. First of all, never sell fake goods. Ordinary small supermarkets can also be considered: door-to-door, open 24 hours a day, some convenience measures, or some promotional materials such as shopping guides and posters, and some promotional activities. You can even consider implementing membership system and bonus system. If you think about it more, you can certainly come up with many ways to promote sales.

4. management. Management must be standardized. If the store has a certain scale and many kinds of goods, it is best to implement information management. Information management helps to analyze the sales of goods in time. What goods sell well and what goods are unsalable can be analyzed and sorted out in time. Inventory management and purchasing management are different for goods with different sales conditions. Scientific inventory management and procurement management can effectively reduce costs and risks. How to analyze, I think there are many materials or books to refer to.

5. Procurement is a very important link. How to reduce the purchase cost, we should consider the purchase channels and methods. Even in order to reduce the purchase price, we can consider combining with other small businesses to concentrate on procurement and distribution. The type and quantity of purchased goods depends on the experience or data analysis of commodity sales. Scientific procurement can reduce inventory and improve capital turnover.

6. merchandise display. The display of goods and the placement of shelves are very particular. The display of goods cannot be simply considered beautiful. Pay attention to what to put on the first line, what to put on the second line, where to put the promotional goods, and what to put at the entrance. For the display of goods, you can refer to related books. Good merchandise display can effectively promote sales.

7. Commodity pricing is also a science. But in ordinary small supermarkets, people pay more attention to convenience and are not very sensitive to price. So small supermarkets are sometimes called convenience stores.

8. Consider joining. Chain enterprises that can become big generally have a set of mature practices and relatively standardized operations. Chain enterprises generally also distribute goods to franchise stores. Joining such enterprises can reduce risks and make use of the brand effect of chain enterprises. Sometimes, chain enterprises will also conduct management or other training for franchise stores. The disadvantage is to sacrifice some profits to chain enterprises, which is not conducive to establishing their own brands in the future.