Starting from the United States and then marrying in Europe, GANT's unique positive and healthy image has never changed. The combination of leisure on the east coast of the United States and European classical style is the image designed by GANT for his elite customers.
He advocated the healthy lifestyle of urban elites, modern product design, positive attitude and serialized products, which shaped the healthy image of GANT brand in all directions.
At present, GANT brand has become a high-end fashion brand with a full range of products such as men's wear, women's wear, children's wear, home improvement, shoes, watches, perfume and glasses.
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GANT uses three different series under its brand to create GANT's lifestyle:
G.n.h is the abbreviation of GANTNEWHEAVEN, where GANT originally came from. Oxford shirts, twill khaki pants, rough fabrics, nostalgic warm colors, and occasional striped patterns easily make people feel the leisurely east coast and classic academic sense of Gantt's core brand. Gnh is showing a unique American leisure way.
Elliot Gant, named after Gant's youngest son. The selection of high-grade fabrics with exquisite quality, fine workmanship and exquisite details is the perfect combination of maturity, elegance and high quality. Elegant but informal, casual enough but attention to detail. This series combines classical, rigorous and romantic European feelings in the bold leisure in the United States, and meets the requirements of the elite for high-quality life.