English name: moveup

Brand Type: Fashion Women's Wear Brand Looking for Mu Yi Square 126

MOVEUP (Mu Yi Fang) Brand

We are MOVEUP, an independent and confident clothing brand. Founded in 2002, it is one of the earliest leisure clothing brands in Guangdong Province. Up to now, it has developed agents to sell MOVEUP brand products in many places across the country, with more than 400 stores. The company has established a development system and a retail system integrating design, production and service.

We combine fashionable cutting design with our thoughts, presenting unique style features, which constitute our unique essence.

In 2008, we changed the new brand image, provided a strong foundation for the establishment of brand style, and completed the shaping of brand image in the eyes of consumers, in order to improve the effective strategic purpose of the overall image of the enterprise.

Our brand interpretation

We hope that through clothing language and design language, people can touch the real joy in their hearts through the prosperity and exaggeration on the surface of the city. This is the power contained in MOVEUP.

MOVEUP is a kind of wandering, not only about the body, but also about the wandering of the spiritual world. On the road, in the state of wandering, looking for freedom, looking for a process of self-discovery of the soul. This spirit of seeking is interpreted as the image of a tramp in Chengdu, which contains more indifference and loneliness in the prosperity of the city, while we are seeking warmth and enrichment in life.

MOVEUP is a kind of rebellion. But the essence of rebellion is not to oppose, but to restore the truth. Get rid of the shackles imposed on you by the outside world, go back to the starting point, and then reinvent yourself. Deviate, think, and then bloom.

Our brand style

MOVEUP emphasizes finding oneself in glitz and busyness, expressing one's true self with reflective thinking, and avoiding following blindly and losing one's id. We don't reject fashion, but we don't go with the flow. We hope to keep this uniqueness in the passage of time. We are independent.

Our customers are a group of people who are full of love for life and can persevere in the face of setbacks in life; Men and women who are full of self-confidence, enthusiasm and unremitting efforts for their ideals and love of life regard clothing as an expression of their personal character and lifestyle. We take the lifestyle of this group as the source of product development and design, adopt cotton, hemp and natural fiber fabrics, combine simple and fashionable design with a variety of comfortable styles to appreciate life and enjoy the mood. The design theme of independence and individuality is our voice to the world.

Our brand image

Every day of life is a journey, and we are always on the road, on the journey.

Road signs, motorcycles, suitcases and other objects constitute the elements in design or the source of creativity. The rationality and rebellion of deconstruction flaunt its unique form, because the journey itself is unique. In the application of point, line, surface and body, MOVEUP extends the spirit of "on the road" with the ultimate attitude, and records the process from the point and changes with time.