catalogue
brand introduction
Brand endorsement
Enterprise mission
Operation type
Business philosophy
Management philosophy
human resources
Details of franchise stores
launch
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brand introduction
abstract
Metersbonwe Bang Wei is a local leisure clothing brand independently founded by Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. on 1995. The target consumers are 16~25-year-old energetic and fashionable young people. The brand is committed to creating a "young and energetic leading brand, the popular price of fashion products", advocating the brand image of youth and vitality, individuality and fashion, and bringing energetic and fashionable casual clothes to consumers. Mi Bang Wei
purpose
"Beauty": beautiful and fashionable; "Special": unique and individual; "thinking": here, concentrate, concentrate; "Bang": Guo Bang, Kupang; "Wei": prestige. "Mi Bang Wei" stands for providing consumers with personalized and fashionable products, and is determined to become the leading brand in the leisure clothing market in China, and to enhance the prestige of Guo Bang and the country. The brand name reflects the national brand plot of Mr. Zhou, the founder of the group, who is obsessed with clothing culture. Under the guidance of Mr. Zhou's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. Metersbonwe Bang Wei Bang Wei clothing on Columbus Avenue has greatly enhanced the image of Metersbonwe Bang Wei Bang Wei Company, making consumers fashionable and personalized, satisfying consumers with price and reassuring consumers with quality!
quality
Since its establishment, the company has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life. company
In the domestic clothing industry, it takes the lead in adopting the "virtual management" mode and taking the development road of brand chain management.
200 1, based on the business model of "virtual operation", the group started the quality management project in an all-round way, and improved the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management.
In terms of brand image promotion, the company used brand image spokesperson, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening a large-scale brand image store, to rapidly enhance the popularity and reputation of Jay Chou Angela Zhang Wilber Pan Thermal Brothers as a "Smith Barney" endorsement brand.
In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers in France, Italy, Hong Kong and other places, and more than 3,000 new styles of clothing have been designed every year.
In terms of production procurement and logistics, we should break through the traditional mode, fully integrate and utilize social resources and domestic idle production capacity, and take the road of socialized large-scale production and specialized division of labor and cooperation. In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have registered for the company's production, forming a powerful production base with an annual output of nearly 50 million pieces (sets) of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.
In terms of market expansion and sales services, we should use brand effect to attract franchisees to join us, expand the chain monopoly network, and implement various services and management including logistics distribution, information consultation, employee training, etc. for specialty stores, share risks with franchisees, and develop together with franchisees to achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality.
In management, the e-commerce information network has been realized, an "information superhighway" with networked computer terminals in management, production and sales has been established, and internal resource sharing and networked management have been realized.
nature
Don't take the usual road! China people's innovative ideas.
history
On April 22nd, 1995, the first "Metersbonwe Bang Wei" store opened in Wenzhou, Zhejiang. By 2006, the retail sales of the whole system exceeded 4 billion yuan, creating a miracle of industry development. At present, it has 1800 specialty stores in China, and Metersbonwe Bang Wei has 17 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Fuzhou, Harbin, Ningbo, Nanchang and Zhongshan, etc. It is a leading enterprise in China's casual wear industry.
1998, the company gradually moved its management center and R&D center to Shanghai. On June 5438+February 10, 2005, the Shanghai headquarters of the Group officially opened, which was also the 10th anniversary of the establishment of Metersbonwe Bang Wei Bang Wei. It marks that the Group has entered the second stage of entrepreneurship, and has begun to change from business model innovation to management model innovation, integrating social resources by using information platform, building the upstream and downstream ecological chain of clothing industry and comprehensively improving management level. With the help of ...
The location advantage and favorable platform of Shanghai, the fashion capital and economic center, fully integrate and allocate resources, change from business model innovation to management model innovation, use information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and accelerate the circulation of logistics, information flow and capital flow.
The company has been ranked among the top 100 garment enterprises in China for many years, and has been rated as "Top 500 Private Enterprises" by the All-China Federation of Industry and Commerce. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was rated as "China Youth's Favorite Clothing Brand" for two consecutive years, and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Female Consumer's Most Satisfied Brand". In 2006, it won the "2004/2005 China Fashion Brand Annual Planning Award" and "2006 China University Students' Favorite Brand Award", and the trademark "Mi Bang Wei" was recognized as a well-known trademark in China.
At present, Mitz Bang Wei Company has: Mitz/Bang Wei, Me &；; Cities (including me&; CITY Kids) and AMPM, and operate a B2C e-commerce platform.
prospect
Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, accelerate its development, strive to achieve the strategic goal of "10 billion enterprises, a century-old brand", realize the vision of "young and energetic leading brands, fashionable products and popular prices", and strive to build a well-known brand in the world clothing industry.
As one of the large leisure clothing brands in China, the listing of Metersbonwe Bang Wei was reported more than a year ago. Although Zhou, the president of the company, denied this statement at the end of 2 005, the rumor that the brand plans to go public for financing has never subsided. In June of this year, another version of the market news said that Metersbonwe Bang Wei planned to list A+H shares, which had entered the review stage.
On August 28th, 2008, Metersbonwe Bang Wei was listed on the A-share market of Shenzhen Stock Exchange.
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Brand endorsement
Since the summer of 2003, spokesperson Jay Chou.
Spring 2007-Winter 2009 Spokesperson: Angela Zhang Autumn 2007-Summer 2009 Spokesperson: Wilber Pan 200 1 Summer 2003 Spokesperson: Aaron Kwok.
And the graphic model kimi Kimi Angelababy Angelababy.
On June 5th+February 5th, 2005, Shanghai Metersbonwe Bang Wei Bang Wei Fashion Museum, located on Kangqiao East Road, Shanghai, officially opened.
In 2007, it was successfully named Metersbonwe Bang Wei Bang Wei. Come on, my hero.
In 2007, Shanghai Metersbonwe Bang Wei Bang Wei Co., Ltd. was changed into a joint-stock company.
On August 28th, 2008, A shares of Metersbonwe Bang Wei Bang Wei Company were listed on Shenzhen Stock Exchange. At the same time, Metersbonwe Bang Wei Bang Wei launched a brand new brand "Me &；; City ",test the field of high-end clothing, and expand new sales markets. Wentworth Miller, the hero of Prison Break, and Bruna Tenorio, a supermodel with Brazilian indigenous descent and looks like an Asian, were invited as brand-new brands "Jay Chou endorsement advertisement Me &；; City "spokesperson.
Me and. CITY 2009/ 10 autumn and winter series advertising blockbusters were shot by Ellen Von Unwerth, starring four IT girls and IT boys, Agyness Deyn, Pei Bei, Cole Moore and Luke worrall.
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Enterprise mission
Become a global tailor and provide new and fashionable life experiences for consumers around the world.
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Operation type
Keep only the brand.
During the period of 1992, Zhou's clothing workshop accumulated about 4 million yuan of original capital. 1994 founded Metersbonwe Bang Wei brand, but without Jay Chou's endorsement advertisement, it went along the old road of expanding production. Instead, it took a slant and broke out its own unique management model-a company that only directly operates brands and manages data.
Zhou outsourced clothing and sales to other enterprises, and only kept the brand of "Mi Bang Wei", which saved a lot of early production costs, mobilized the enthusiasm of other enterprises or franchisees, and took "win-win" as the biggest selling point.
In the process of Metersbonwe Bang Wei's "outsourcing", franchise sales and clothing production are 100% outsourced. There are two kinds of sales outlets, one is a direct store and the other is a franchise store. There are 22 1 1 direct stores and franchise stores in China, of which 1927 are franchise stores, accounting for 87%, and there are only 284 direct stores.
After joining
After joining, the goods are provided by Metersbonwe Bang Wei Bang Wei, 25% of the sales revenue goes to the franchisee, and the rest goes to Metersbonwe Bang Wei Bang Wei. In this way, franchisees and companies have effectively become the same interest subject, and franchisees are desperately selling for profit. Besides making money, Metersbonwe Bang Wei has gained a long-awaited market share and brand marketing channels, killing two birds with one stone. The primary purpose of Metersbonwe Bang Wei IPO is to raise funds in this way, continue to expand market share and expand marketing channels.
This business model inevitably faces complex logistics and distribution problems. Mi Bang Wei doesn't have much financial resources to carry out logistics distribution by himself, but Zhou still adheres to the spirit of "virtual operation" and subcontracts the logistics to a logistics company in a limited way, and the whole deployment data is controlled by the company itself.
Therefore, Metersbonwe Bang Wei really has only four parts in its own hands: commodity planning, product design, partial raw material procurement and a small number of direct stores. Jay Chou spoke for Zhou, clearly understanding that his company is at the center of the whole production and operation chain, and a lot of information and data are in his own hands. How many orders should be placed with which supplier and how many products should be sent to which region are all monitored by themselves. Therefore, Mi Bang Wei attaches great importance to the upgrading and development of information systems, which is the second purpose of Mi Bang Wei's IPO.
Development plan
Regarding the specific listing time and future development plan of IPO, Zhou told the Financial Weekly reporter that the specific listing time is waiting for the notice of the CSRC, and the company is actively communicating and coordinating with the CSRC. At the same time, Hua Fu Investment, as the major shareholder of Shanghai Smith Barney, will not make any investment in other fields in the short term. Will it be Metersbonwe Bang Wei? Making Bang Wei bigger and stronger is the only goal at present, and it is also the main purpose of this IPO.
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Business philosophy
Concentrate
"Focus on one place", focus on superior resources, focus on casual wear in the clothing industry, and be deep, detailed and refined in this field;
Focus on the Chinese mainland market in the next three to five years, and don't explore the international market easily, blindly or in vain. Only when the leading position in the domestic market is established and stabilized will we consider expanding overseas markets.
Metersbonwe Bang Wei Bang Wei brand focuses on 18 ~ 25-year-old young and energetic consumers, and will never change and extend easily.
Stay alert
The top leaders of the company have a strong sense of crisis and vigilance. They are not complacent because of their staged success. They are always calm and calm in their business, and Mi Bangwei is "walking on thin ice with trepidation".
Enterprise quotation
According to objective laws, it is not normal for everyone to report good news and everyone to report bad news. Especially when everyone applauds, it is easy to produce complacency and blind self-confidence, which is the biggest crisis.
What you think in your heart is what you will achieve. Character determines fate. Many comrades have broadened their horizons, but their hearts have not improved. They were carried away by victory, and their eyes were low and dangerous.
The enterprise is still in the stage of starting a business, but now the platform for starting a business is different. If everyone has this mentality, it is very dangerous.
There are rules for big things, and mistakes are often made in small things. We must be strict with the details and be alert to the fact that "the embankment of a thousand miles is destroyed by the ant nest."
rhythm
The company emphasizes the important role of fast pace in development. Always one step ahead of the market in strategic planning and one step ahead of competitors, and emphasize and have firm execution in strategic implementation.
The company pays attention to Zhang Chi. In some transition periods of enterprise development. Emphasize the importance of hard work and solid foundation to sacrifice the rapid development in a short time.
In the supply system. Pursue the optimization of production efficiency and resource allocation efficiency, establish a planned rapid system: rapid response, rapid supply, rapid consumption, rapid change and rapid update, and take the global highest efficiency-the total supply chain cycle of 22 days as the competitive goal.
quality
Strengthen the consciousness of total quality management and preventive quality management, and create quality management based on consumer demand. The product quality is better than that of similar competitors with the same price, and the product price is lower than that of similar competitors with the same quality.
At the same time, the company pays attention to avoid unnecessary or beyond brand positioning quality in product development and production to ensure cost advantage and brand consistency.
expense
Enterprise quotation
Any powerful enterprise in the world is cost-saving, and luxury enterprises are hopeless. It is shameful to waste money.
What exactly is cost management? It's not just about increasing revenue and reducing expenditure. Creating value is also a kind of cost management. Control and creation complement each other. In the past, when talking about cost management, people often thought of control, but forgot to create control.
Enterprises pursue input-output optimization and overall cost optimization. In terms of products, specifically, the weighted average cost remains low, the annual average price increase rate remains scientific, and the average cost of market competition remains low.
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Management philosophy
seek common ground while reserving differences
There is no unity without tolerance, and there is no management without mind. Every member of the company should carry out the "democratic decision-making" of the group; Bang Wei's "Centralized Authorization" Policy. While maintaining the consistency of goals, we should also listen, tolerate and respect the different opinions of a few employees. Seeking common ground while reserving differences is the concrete embodiment of "harmony is precious" and an indispensable means to achieve unity.
Seeking common ground while reserving differences is not a loss of principle, nor is it true or false, right or wrong. All members of the company must "seek common ground while reserving differences" on the premise of safeguarding the interests of the company and not violating the company culture, system and code of conduct.
Enterprise quotation
"The gentleman and different. Villains are at odds. " We should seek common ground while reserving differences. From the source to the terminal, the general direction and goal must be the same. The specific working method can be different according to the individual characteristics of the equipment.
combine/join forces (with sb)
Enterprise quotation
In the early days of the company's development, it relied solely on personal charm and talent strength. Now it depends on the organization. Through the power of organization and team learning, ordinary people become excellent, and excellent people become more excellent.
Complex things are simplified, simple things can be done, and we ordinary people also want to make extraordinary achievements. We must rely on teams and collectives. Personal energy, even an atomic bomb, is limited.
A person's personal wisdom is third-class. A person who has his own wisdom and can achieve others' wisdom is second-rate, and a person who has also achieved team wisdom is first-class.
Enterprise management leaders should rest assured of their superiors, let go of their subordinates and colleagues and departments around them.
There is no perfect individual, only a perfect team: no one can finish a job. Only a complete team can guarantee the perfection of the work.
Give humanity
Enterprise quotation
Humanized management is a kind of leadership art, which needs us to study deeply. If it's just control, then leadership is actually just a tool. Metersbonwe Bang Wei's leadership should have both authoritative and non-authoritative influence, which is mainly reflected in personality charm. This requires endless training for leaders, not only to improve their professional level. The non-professional level is more important.
Leaders at all levels of the company should communicate well from different angles. They should also have fun and tacit understanding after work. A tacit understanding between people can get twice the result with half the effort.
Do things seriously. Be sincere; Do things with your heart and be calm.
To be a leader is to be a man. Being a leader is to help others, guide others and lead others to do things. The charisma of a leader contains guidance and guidance to his subordinates.
Create a good working environment so that all employees in the company can work (enthusiasm+talent+happiness).
Rational and pragmatic
Enterprise quotation
Do the right thing, do the right thing. Better be a turtle in the right direction than a rabbit in the wrong direction. Really hold a good attitude of "being the right turtle". Maybe it is the "right leopard".
The new way of thinking should change from sensibility to rationality, the new management way should change from flexibility to rigor, the new working way should change from focusing on results to focusing on process, and the new working process should change from extensive to meticulous.
Don't fathom the thoughts of leaders, seek truth from facts and act according to objective laws.
The company should deepen benefit management, rational investment and rational management. Management should start from one point, one point, one needle and one line.
Do not be romantic in management. Be rational and pragmatic. Do 1 0 million, earn 5 million, it is better to do10 million.
Investment should adhere to the "three principles": do not invest in projects that do not make money; Don't invest in projects that can make money but have no money (beyond your power); Don't invest in projects where no one can make money.
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human resources
The suspect should be suspicious.
Doubt is an eclectic and bold concept of employing people-the "doubt" here refers to incomplete understanding. The company believes that "the investment risk of human capital is the greatest, but the return is also the highest". As long as the company has a three-point grasp of talent, it dares to use it. Don't delay and waste talents, which others dare not do;
The "doubt" of employing people mainly refers to the restraint and supervision mechanism. People can't do whatever they want. They must act within the system, but the company encourages talents to challenge all existing processes and break new ones within the rules.
The advantage of employing people allows people to be short.
"I was born useful", as an independent individual, everyone has his own advantages and specialties. The company will continue to create a fair, open and just mechanism and atmosphere that can give full play to everyone's strengths. Let every employee find a stage to display their talents and be "useful and specialized".
"No one is perfect" and "People with outstanding advantages often have obvious shortcomings". The company has the scale and mind to accommodate the shortcomings of each member, but we will transform the shortcomings and deficiencies of employees through continuous learning and growth.
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Details of franchise stores
The name and address of the store in the province where the regional jurisdiction unit is located.
No.32 Guanqian Street, Suzhou City, Jiangsu Province, No.2 Guanqian Street, East District, Suzhou City, Jiangsu Province
No.35/KLOC-0, Chun Qing Road, Hangzhou, Chun Qing Branch, Hangzhou East Zone, Zhejiang Province
No.312 Yan 'an Road, Hangzhou, Yanqing Flagship Store, Hangzhou, Zhejiang, East Hangzhou
No.236 Yan 'an Road, Hangzhou City, Zhejiang Province, Hubin Branch, East Zone, Hangzhou City
Zhejiang Chenghuangmiao Branch, No.22 Xuejie, Dongqu County, Ningbo City, Zhejiang Province
Store No.71/KLOC-0, Yaohang Street, Ningbo City, Zhejiang Province
Shanghai East Zone Shanghai Nanjing East Road Flagship Store Shengdena, No.387 Nanjing East Road, Huangpu District, Shanghai
Zhou Pu Middle Street, Pudong New Area, Shanghai141-0/45 Zhou Pu Middle Street, Pudong New Area, Shanghai 1-2F Store.
No.508-512, Nanjing East Road Flagship Store, East District, Shanghai
Wenzhou Wuma Street Image Shop, 2nd Floor,No. Wuma Street 15 1 East District, Wenzhou City, Zhejiang Province
Floor 3, East Zone, Wuma Street 15 1 Wenzhou, Zhejiang Province
Wenzhou East Zhejiang Quzhou Shang Jie Specialty Store No.25 Shangjie, Quzhou, Zhejiang Province
No.5 Zhanyuan Road, Nanjing City, Jiangsu Province Nanjing Zhanyuan Street Branch
Yong 'an Branch of Confucius Temple in Nanjing, Jiangsu Province, No.61East Zone, Gong Yuan Street, Nanjing.
Gong Yuan Street Shop, Confucius Temple, Nanjing, Jiangsu No.88, Gong Yuan Street, Nanjing/KLOC-0.
Nanqu Nanning Guangxi Nanning Minsheng Road Store No.5 Minsheng Road11Xingning District Nanning Guangxi
South Zone Wuhan Hubei Wuhan Flagship Store No.68 Jianghan Road, Jianghan District, Wuhan City
No.360 Jiefang Road, Wuchang District, Wuhan City, Hubei Province Simenkou New Store, Shinan District, Wuhan City, Hubei Province
Wu Luo Road Branch, Wuhan, Hubei South Zone, No.652 Wu Luo Road, Hongshan District, Wuhan City, Hubei Province (mailing address)
No.32, Jianghan Road Pedestrian Street, Wuhan City, Hubei Province, South Zone, Second Branch Road, Jianghan Road, Wuhan City, Hubei Province
Xiongdian, Zhongshan Avenue, Wuhan City, Hubei Province South Zone, No.600 Zhongshan Avenue, Jianghan District, Wuhan City, Hubei Province
Southern District Hubei Wuhan Hubei Wuhan Jiaotong Road Store No.30 Jiaotong Road, Jianghan District, Wuhan City, Hubei Province
2/F, No.458 Simenkou, Wuhan City, Hubei Province 1 South District of Jiefang Road Branch, Wuhan City, Hubei Province
Floor 1, Dachuan Department Store, No.249 Beijing Road, Yuexiu District, Shinan District, Guangzhou
Guangzhou South Zone Guangdong Guangzhou Xiajiu Road Flagship Shop Guangzhou Xiajiu Road Cyber Digital Life Plaza (local)
No.372 Zhongshan Road, Shinan District, Nanchang City, Jiangxi Province
Dieshan Store, Shengli Road, Nanchang City, Jiangxi Province 186, 188, South District of Shengli Road Pedestrian Street, donghu district City, Nanchang City
Shop No.817 North Road 1, Fuzhou, Fujian, South District No.817 North Road 173, Fuzhou, Fujian.
No.312-314, Zhongshan Middle Road, Quanzhou City, Fujian Province.
Floor 1, Fujian Ruimin Flagship Store, Shinan District, Fuzhou City, Fujian Province, No.40 East Street, Fuzhou City, Fujian Province
No.345, xi 'an East Street, Xi 'an East Street, Xi 'an West District, Shaanxi Province
West Zone, No.555, East Street, Xi City, Shaanxi Province
No.86 Chang 'an Middle Road, Xi City, Shaanxi Province
West Zone, No.442.446, East Street, Xi City, Shaanxi Province, China
Shaanxi xi West Zone Xi An Taibai North Road Specialty Store No.228, Xi Taibai North Road, Shaanxi Province
Chengdu West Zone Sichuan Xichun Brand Image Shop No.36, Chunxi North Road, Chengdu
1st Floor, Du Ming Building, Qingnian Road, Chengdu 18 West Zone, Chengdu Youth Store
Chengdu West Zone Sichuan Chengdu Zhongshan Plaza Shop North Chunxi Road, Chengdu 1 1 Floor 1 to Floor 5
Floor 1, Shisan Street Store, West District, Kunming, No.29 Shisan Street, Kunming
No.96 Dongfeng East Road, Kunming City, Yunnan Province No.96 Nanping Street Sub-branch, Kunming City, Yunnan Province West District, Yunnan Province
Jianshui North Street West, Jianshui County, Yunnan Province
Chongqing Jie Fangbei Flagship Store in Chongqing West Zone No.7, Quan Min Road, Yuzhong District, Chongqing (-1F~4F)
Chongqing west zone Chongqing yangjiaping specialty store yangjiaping Qianjin oil road No.3
Zou Rong Road 1 10, Yuzhong District, Chongqing, Chongqing Guotai Store, West District.
Chongqing West Zone Chongqing Shapingba Flagship Store No.39 Yubei Road, Shapingba District, Chongqing
West Zone, Chongqing Nanping Jintai Store Wanshou Village, Nanping, Chongqing 10# Jintai Building Group Building
Lanzhou West Zone Gansu Lanzhou Zhangye Road Pedestrian Street Flagship Store No.200 Zhangye Road, Lanzhou City
Beijing beijing Beijing Xidan Sub-branch Beijing Xicheng District Tangzi Hutong No.22 Yard North Zone
Beijing beijing beijing beijing Xidan Flagship Store Floor B 1-4, Xidan International Building, Xidan North Street, Xicheng District, Beijing11.
Beijing beijing beijing beijing Qianmen Street Store Qianmen Street, Chongwen District, Beijing102.104.106.108.
No.265 Wangfujing Street, Beijing Wangfujing Flagship Store North Zone (opposite to Yao Dan Building)
Huihong Sub-branch of Central Street, Harbin City, Heilongjiang Province, No.0/08, North Zone of Central Street, Harbin City
Vientiane City Store, Central Street, Harbin City, Heilongjiang Province North Zone, Central Street, Harbin City, Heilongjiang Province 139
North Zone Changchun Jilin Changchun Chongqing Road Flagship Store No.515 Chongqing Road, Nanguan District, Changchun City, Jilin Province
No.26, Chongqing Road, Changchun City, Jilin Province
Floor 1,No. quancheng road 123, Lixia District, Jinan City, Shandong Province, quancheng road Flagship Store, Jinan City, Shandong Province.
No.45, Wenhua East Road, Jinan City, Shandong Province, Shibei District, Jinan City/KLOC-0
Shenyang North Zone Liaoning Shenyang Zhongjie Flagship Store Shenyang Zhongjie Road 156
North Section of Changjiang Street Bypass, Huanggu District, Shenyang City
Zhu Min Road 199, Heping District, Shenyang City, Nanjing Street, Shenyang North District, Liaoning Province
Tianjin Heping Road Branch, Tianjin North Zone Heping Road, Heping District, Tianjin 194- 196
North Zone of Juchuan Leisure Plaza, Jiefang Road, Tanggu District, Tianjin Juchuan Branch, Tanggu District, Tianjin
Tianjin binjiang road Image Shop, Shibei District, Tianjin 187- 19 1 Tianjin binjiang road
50 meters south of Miyun Xinhaitong Shopping Mall, North District of Fumin Street Store, Miyun County, Beijing.
Floor 1, Dynamic Shopping Mall, Gulou Street, North District, Miyun County, Beijing
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Clothing museum
65438125, the first folk costume museum approved by the cultural relics department in China-Metersbonwe Bang Wei Bang Wei Fashion Museum was located in the headquarters of Metersbonwe Bang Wei Group in Nanhui District.
Metersbonwe Bang Wei Bang Wei Museum has a total investment of more than 20 million yuan, and experts have traveled all over the country to collect collections. This exhibition hall covers an area of more than 2,000 square meters, and its collection includes 12 chapters of precious court costumes such as Qing Jiaqing, Huang Ming, Qing Gan Long, navy blue, woven gold, satin over-the-shoulder embroidered robes, etc. More than 5,000 precious cultural relics, including clothing, embroidery, silver ornaments, looms, sewing machines and irons, from the Yuan Dynasty to the present belong to more than 30 ethnic groups including She, Naxi, Bai, Miao, Shui and Dong.
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Company souvenir
1993: registered the trademark of "Bang Wei"; Obtained the business license of Zhejiang Wenzhou Metersbonwe Bang Wei Clothing Co., Ltd. The prototype of Metersbonwe, Bang Wei and Bang Wei was born.
1993: Founder Zhou had a whim. He consumed more than160m of materials, and it took him a month to make a giant snowsuit with a length of 4.64m and a bust of 5.4m.. CCTV's Oriental Time and Space column aired for 8 minutes and was recorded in the Guinness Book of World Records in Shanghai.
1995: On April 22nd, the first Bang Wei store opened in Jiefang Theater in Wenzhou, Zhejiang Province, and implemented brand chain monopoly. This day was officially designated as the birth date of Metersbonwe Bang Wei Bang Wei, symbolizing that Metersbonwe Bang Wei officially entered the clothing chain monopoly retail industry.
1996: We began to adopt the business model of production outsourcing, direct selling and joining. In production, we borrowed factories for manufacturing, and in channels, we borrowed (joined) stores for sales.
200 1: Aaron Kwok, one of the "Four Kings" in Hong Kong, was hired as the brand image spokesperson, and the brand awareness of Metersbonwe Bang Wei increased rapidly.
2002: Metersbonwe's first brand image shop in Bang Wei, covering an area of nearly 2,000 square meters, opened in Nanjing East Road. Image spokesperson Aaron Kwok attended the opening ceremony.
In 2003, the company officially hired China singer Jay Chou as the new image spokesperson of Metersbonwe Bang Wei brand.
In 2004, the company opened the largest single-brand clothing store in China, covering an area of nearly 5,000 square meters.
In 2005, the company officially held the "Opening Ceremony of Mi Bang Wei's Shanghai Headquarters", which marked the official start of the company's "second venture" with Shanghai as its headquarters. Shanghai Mi Bang Wei Fashion Museum was officially opened at the same time.
2006: Reform management to make it more international.
In 2007, the company officially signed two Chinese singers, Angela Zhang, Wilber Pan and Zhao Chenhao Thermal Brothers, as campus series fashion consultants, and Jay Chou as urban series fashion consultants;
A flagship store with an area of over 9,000 square meters was opened in the pedestrian street of Nanjing East Road, and the Nanjing East Road exhibition area of Metersbonwe Bang Wei Fashion Museum was opened on the fifth floor.
In September 2007, Shanghai Metersbonwe Bang Wei Clothing Co., Ltd. was changed into a joint-stock company.
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Enterprise honor
Before 2007
1999 to 2005, the company ranked among the top 100 garment enterprises in China for six consecutive years, and was rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 2006, he won the "2004/2005 China Fashion Brand Annual Planning Award" and "2006 China College Students' Favorite Brand Award". "Metersbonwe Bang Wei" trademark was recognized as a well-known trademark in China, and Group President Zhou was named the best business leader in China and the best CEO in the eyes of the audience in 2006.
2008~2009
On September 4th, 2009, the results of the "Best Board Selection of Listed Companies in China in 2009" jointly organized by Financial Weekly and CCTV Securities Information Channel were announced in Shenzhen. Shanghai Metersbonwe Bang Wei Bang Wei Garment Co., Ltd. won two awards, "Best Board of Directors of New Listed Companies in China in 2009" and "Best Board of Market Value Management", for its standardized corporate governance and efficient board operation.
The selection activity lasted for 4 months, and was selected from 1573 listed companies by the professional evaluation committee of listed companies from 5 first-level indicators, 23 second-level indicators and 6 1 third-level indicators, including company performance and shareholder return, board management, market value management, corporate strategy and social responsibility.
Since its listing in 2008, the company has achieved rapid growth. In 2008, it achieved a total operating income of 4.474 billion yuan and a net profit of 588 million yuan. The profit distribution plan for 2008 is to increase 5 shares for every 10 share and send it to 3 yuan. In the first half of 2009, the total operating income was 654.38+82.2 million yuan, and the net profit was 236.543+0.8 billion yuan, up 28.02% year-on-year.
Smith Barney strives to do a good job in various social welfare undertakings. In the context of many well-known enterprises laying off employees in succession, the company actively planned to recruit 5,000 people against the trend in 2008 to provide more jobs for the society. The company also donated RMB 300,000, RMB 500,000 and RMB 6,543.8+0,000 to the Municipal Glory Promotion Association, the Municipal Science Popularization Fund and the Municipal Charity Foundation respectively, which made a modest contribution to the growth of teenagers.
Extended reading:
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Metersbonwe Bang Wei Bang Wei official website:/