Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened his arch-rival sports brand Puma.
1948, Mr. Adi DasslerDassIer, the founder of Adidas, used the first three letters of his first name and last name to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.
Mr. AdiDassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.
1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotional activities in establishing sports brand image, and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.
In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.
Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field.
Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup soccer tournament in France, the owner, the French team, relied on the superior performance of Adidas soccer shoes, played a super-level strength, defeated the heroes and won the championship. The French soccer star Zidane won the title of World Footballer of the Year with 1998, which once again proved that the authoritative guarantee of Adidas' "three-line victory" has continued to this day.
Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, the famous Anthony Walker and Kobe Bryant; , the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eberjee, German "Yulosha Graf" who once dominated the back seat, "British new hope Henman and Russian beautiful girl anna kournikova" who have risen in recent years, and Hingis, a little girl who has just been snared; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in11930 s to donovan bailey, ato boldon and haile gebrselassie.
In addition, from the 1970 World Cup, Adidas became the official sponsor of FIFA and provided match balls for every subsequent World Cup.
Adidas also sponsors many sports teams, such as some famous football teams and rugby teams, as well as the NBA.
The national football teams whose jerseys are designed by Adidas include China, Hongkong, Nigeria, Argentina, France, Spain and Japan. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and Beijing Hyundai in China.
Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, constantly exchanges experiences and needs with world-class top athletes and coaches, and develops ergonomic products after a series of repeated experiments and tests, which can not only help various professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.
German sporting goods manufacturer Adidas is a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Olacher, Hertzog, near Nuremberg in 1920. 1949 August 18 was registered under the name of Adidas. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened his arch-rival sports brand Puma.
1948, Mr. Adi Dassler, the founder of Adidas, used the first three letters of his first name Adi and his last name (Dassler) to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.
Irdeto's main competitors are Puma and Nike. In August 2005, Aidida announced the acquisition of Reebok, one of its competitors, for $3.8 billion. The acquisition will help to increase its market share in North America and enhance its position in the competition with Nike in this field.
At present, Adidas ranks second only to Nike in the market share of sporting goods. The slogan on Adidas trademark is: Impossible is everything.