No one has ruled basketball like lebron james since Michael Jordan's time. The data and awards and achievements LeBron won in his career are simply shocking, making LeBron a household name, far beyond the scope of NBA fans.
When NBA players become as famous as lebron james, they go beyond the scope of basketball players and become an independent brand. Then, it is natural that lebron james has his own logo, which represents the brand he created.
In this article, we will look at the shocking history of lebron james and the origin of his famous logo design.
Born in 1984, lebron james was listed as the best high school basketball player in China when he played in St. Vincent's St. Mary's High School in Akron, Ohio, and then he began to enjoy the national attention. After graduating from high school, LeBron was touted as a future NBA superstar. In 2003, LeBron was selected by the Cleveland Cavaliers with the first pick.
LeBron's superstar quality was immediately displayed in the NBA, and he won the NBA Rookie of the Year Award in his first season with the Cavaliers. During his stay in Cleveland, LeBron also won many other honors, including the NBA Most Valuable Player Award in 2009 and 20 10. However, one honor LeBron didn't win in Cleveland was the championship. Because he didn't win the championship and didn't meet the expectations of the media, fans and himself, LeBron decided to sign a contract with Miami Heat, which is considered to be one of the most controversial free agent decisions in sports history.
However, despite the controversy, moving to Miami won LeBron what he wanted most-an NBA championship. In fact, LeBron won the NBA championship twice in Miami in 20 12 and 20 13 seasons.
However, after four seasons in Miami, LeBron decided to return to his hometown of Ohio and re-sign with the Cleveland Cavaliers. In 20 16, LeBron was finally able to bring the NBA champion back to Cleveland's hometown and beat Golden State Warriors in the NBA championship competition, ending the 52-year professional sports championship shortage in this city.
LeBron's dominance on the basketball court is so extraordinary that he has led Cleveland to the NBA Finals for four consecutive years-four times against Golden State Warriors, and Cleveland has only won once in the past four finals.
Today, however, the future of LeBron's NBA career in Cleveland is still a question, because he is expected to decide soon whether to stay in Cleveland or sign a contract with another NBA team. On July, 2065 438+08 10, James officially signed a four-year contract with the Los Angeles Lakers, with the fourth year of the contract as a player option.
? No matter what direction he takes in his future career, it is undeniable that his career has brought him success so far. In 20 17, Forbes put lebron james's net worth at $86 million. In 2003, LeBron signed an agreement with Nike. It is estimated that he will get10 billion dollars in his lifetime.
? From the Nike deal, it can be seen that LeBron's wealth is not entirely from his NBA contract. LeBron's success in marketing has played the same key role in his career as his success on the basketball court. Among many strategies of LeBron and his team to develop the brand, the most influential one is the logo of lebron james.
Lebron james's first logo was created in 2003, when he signed a contract with Nike to produce shoes and other clothes with his name and logo. At that time, LeBron was playing for Miami Heat, and the logo was designed with his jersey number, his initials and crown design.
However, when LeBron moved back to Cleveland and changed his jersey number, it was obvious that his logo also needed to be changed. Except that the numbers no longer make sense, LeBron's team thought the original logo was too complicated to explain. LeBron needs a simple logo design to make it an identifiable part of his brand and remain relevant, no matter which team he plays for or what jersey number he wears.
In order to design this new logo, LeBron turned to the famous designer Darrin Crescenzi on 20 10.
In an article describing lebron james's logo, Cresenzi wrote: "With his switch to Miami Heat and the subsequent change of jersey number, lebron james's brand logo is no longer feasible and needs to be updated. My task is to start with the simple and iconic crown in the existing logo and evolve it into a more memorable and representative logo. The result is the combination of the crown and LeBron's initials, and a subtle visual reference to the basketball court in negative space. " ? Since 20 10, the new LeBron logo has served LeBron well and has been reinterpreted in different Nike products every season. "
Today, LeBron still uses the logo created by Cresenzi at 20 10, and because of its universal design, he may continue to use it no matter which team he plays for.
Although the design is relatively simple, lebron james's logo still manages to incorporate several interesting design elements.
1. Like the original lebron james logo, the new logo still uses the crown, which symbolizes that lebron james is the king of basketball. This is what Michael Jordan's fans may disagree with, but nevertheless, considering the incredible data LeBron has obtained in his career, he has every right to claim his identity.
2. The logo has some other interesting design details, such as the shape of the basketball court that marks the negative space, and the two halves of the logo form the initials of lebron james's LJ.
3. Another important aspect of LeBron-James logo design is that it does not depend on a single color scheme. This fact gives Nike the freedom to create, so that it can produce clothes of various colors to display the logo without losing any design elements.
Because LeBron's logo is largely to help promote his Nike products, this is an important feature of the logo, which makes LeBron and Nike more flexible in the use of the logo.
As LeBron's stars become more and more dazzling, his Nike products become more and more famous. LeBron may not need a logo to attract the audience to watch his basketball game-his talent on the court can take care of this better than a logo or any other marketing plan. However, when selling shoes, shirts and other clothes, design is the key.
? In order to make his Nike deal successful, LeBron needs a logo that can be immediately recognized and associated with him and his brand, as well as a logo that is aesthetically attractive enough to look good when it is integrated into various clothing designs.
Just as Michael Jordan's logo has become the logo of Nike clothing, lebron james's logo is becoming one of the most famous and best-selling designs of the company.
Considering all this, LeBron's logo is undoubtedly a very important part of his career success, because after his days on the court, he is still looking for ways to continue to bring money and develop his brand.