I.T Group owns many fashion brands, which are famous for their avant-garde, diversified styles and leading trends, and are suitable for people of different ages and styles. Clothing categories range from international high fashion to young Japanese fashion brands sweeping across Asia. The stores of I.T. Group are mainly divided into two categories: uppercase I.T. and lowercase I.T.
I.T's fashion brands are mainly master brands from all over the world, such as D& etc. G, Miumiu, jean paul Gautier, Dirk Birkenberg, Kashar, Hussein Charayan, Anna Su, etc. The latest popular elements on the international runway are presented here one by one, and the avant-garde and innovative store design has become the first choice for stars and fashion lovers.
I.t mainly sells young Japanese fashions, which provides a space for young people who want to show their individuality through clothing. The shop reflects a young attitude from clothing to layout, and it is the trend vane of young fashion people.
In addition, I.T Group has set up a store for its brands. In addition to the ETE store specializing in shoes and handbags and the double park store specializing in foreign street culture and clothing, there are also some famous Japanese brands, such as Tsumori Chisato, Vivayou, Zucca and As know as, Vert Dense and Coi Girl Magic. In addition to Hongkong, I.T Group's stores have also developed to Chinese mainland, Malaysia and other places, and the number of stores with different brands has increased to more than 70.
I.T Group not only sells and buys foreign imported fashion brands, but also spares no effort to promote local fashion design. Independent brands izzue, b+ab and 5cm, etc. To provide customers with a series of fashionable clothes with high quality and low price.
In order to make shopping more convenient for customers, 1997 I.T cooperated with Citibank, the largest bank in the United States, and launched the I.T VIP card, which received enthusiastic response. Therefore, the first joint venture card, I.T VISA Card, was officially launched in the autumn of 2002, and the number of cardholders surged to 90,000 in just one year, which also witnessed the international strength and reputation of I.T.
In 2002, I.T officially landed in Shanghai. I.T. Shanghai flagship store is located in the new world where Chinese and foreign cultures meet, covering an area of 2000 square meters. It combines European and American high-end fashion brands I.T., private brands b+ab and izzue, which are widely respected by young people, with popular home culture, providing customers with a good opportunity to see world fashion brands. After that, the opening ceremony in Chinese mainland will definitely bring surprises to people who love fashion culture, and provide a platform for the exchange of fashion culture in different regions.
What's the difference between it and it?
Different people buy different clothes, so the world fashion trend is more and more personalized and brand personalized. Now almost all designers' works have a strong distinctive style, and fans can identify their favorite brands from all kinds of clothes at a glance. It is also in line with this trend that various brand concept stores and franchise stores aiming at different market share demands have mushroomed in Chinese mainland. Among them, I.T. and I.T. under the Hong Kong I.T Group are probably the most talked about and the most clear-cut ones.
Many friends have asked me the same question: What's the difference between I.T. and I.T.? Although most fashion lovers should be able to tell the difference between I.T. and I.T. from the perspective of brand or price, I'm afraid the deeper understanding is very poor.
I.T. and I.T. are just different code names for the stores under the group, as if the same mother split into independent individuals with different styles. I.T focuses on the first-line designer brands that are popular all over the world, such as D &；; G, MiuMiu, Jean-Paul Gaultier, Alexander McQueen, Cachard, A.P.C, Anna Suey, etc. Perhaps because of the popularity of many avant-garde brands in Japan at present, i.t is determined to become a fashion idol of young fashion trendsetters, and has sold a number of Japanese brands, including Asknowas, poudoudou, toutacoup, Mystywoman, pageboy and so on. The difference between i.t. and i.t. is simple to put it bluntly. I.t. is younger, cheaper and has more popular elements. But from the retail point of view, clothing is regardless of national boundaries and age, and ultimately only cares about the wearer's confidence in their clothing taste. Even a brand like MartinMargiela looks good to many people in China.
In addition to I.T. and I.T., I.T. Group will also open franchise stores for many of its own brands. This may also be the key to why many friends can't identify clearly. For example, in addition to ETE stores that specialize in shoes and handbags and dou-blepark stores that specialize in foreign street culture and clothing, there are also some famous Japanese brands such as TsumoriChisato, Vivayou, Zucca, Asknowas, VertDense and CoiGirlMagic.