Uniqlo's direct stores in China are operating very well, and many people buy clothes because of their good quality. Uniqlo has 767 direct stores in China, which can be said to be the first time that it has surpassed Uniqlo's direct stores in Japan. In these short years, the number of stores has doubled, which shows the popularity of Uniqlo in China. Uniqlo is very popular in China for many reasons, such as good quality, simple style and many co-branded goods. Although online shopping in China is very developed, it is difficult to replace the try-on mode in physical stores for a while, so the store is in good operating condition.

First, the reason why Uniqlo operates well is that Uniqlo is the best. For college students and office workers, most styles are relatively simple and more in line with their aesthetics. Although such a simple product lacks uniqueness in the market, it is precisely because of this simplicity that students and office workers are very simple in clothing matching. They spend less time matching a more decent dress, which is a more cost-effective approach. Moreover, the quality of Uniqlo is also very good, and the price is not very high, which stimulates people's desire to shop.

Second, direct stores and online sales of Taobao are also important software for people to shop, but there is no way to replace people shopping in physical stores. Although there are all kinds of try-on photos in the comments on Taobao, everyone's body shape and height are different. Whether a dress fits or not can only be experienced by yourself. Therefore, the fitting rooms of Uniqlo direct stores are also very popular, and many people have chosen clothes that suit them.

The number of Uniqlo in China is still increasing, whether it will be surpassed by the Japanese is unknown, but people's enthusiasm for physical shopping will not decrease.