Evely is a fashion brand retail company, founded in 200 1. It has four major clothing brands: EFINI Evely, SEIFINI Shifanli and Pure:Moment Innocent Time.

Pure moment is a Nordic light leisure brand, which is committed to providing diversified personality choices for tasteful women. Take the brand style of light workplace, light leisure, light trend and light sports. On the basis of minimalist style, it incorporates more young personality elements, focusing on relaxed design and practical wear. Natural materials and loose tailoring with a slight sense of movement balance the needs of individuality and life, making Shixing life full of fun and imagination.