The return rate generally refers to the ratio of the total number of returns to the total number of orders. Calculation formula: return rate = total return/total order. So if there are 10 transactions and 5 returns, then the return rate is the ratio of the two, and the calculated return rate is 50%. For merchants, if the return rate is high, it shows that there are still many places to improve the product.

Common reasons for returns:

1. If you buy something too big or too small, you can exchange it or return it.

2. If the returned goods are defective, they can be exchanged or returned.

3. The returned goods are inconsistent with the photographed goods, and can be exchanged or returned.

4. If you take more, you can return it.

5, the seller of the photographed goods delayed delivery, can be returned.

6. There is no reason to return the goods within seven days. If you don't like it, you can return it.

7. The picture is inconsistent with the real thing and can be returned.