There are seven sponsors for the jerseys of the teams participating in the 2006 World Cup, including:
Puma takes the lead, 12 team;
Nike followed closely, with 8 teams;
Adidas' strength has been reduced to only six teams;
Umbro Team 2;
Lotto 2 team;
JOMA 1 team;
Malasen 1 team
I. Puma
(Italy, Czech Republic, Switzerland, Paraguay, Poland, Iran, Saudi Arabia, Angola, C? te d 'Ivoire, Ghana, Togo, Tunisia)
Puma came into being after the split of the Dassler family, and the Dassler family was the founder of Puma's close neighbor and competitor Adidas. Nowadays, the combination of Puma's style and fashion has attracted the attention of some young women in Europe and America. Puma's bold personality was fully demonstrated in the dispute with FIFA caused by the "African Lion" Cameroon team designing a one-piece jersey at the last African Cup of Nations, and this lawsuit also made Puma more attractive.
The latest puma advertisements are basically aimed at African players, who loudly announce: "We are proud of Africa." The last three African Cup champions were sponsored by Puma. The first two were Cameroon and Tunisia. In 2006, Puma won two final teams, Egypt and C? te d 'Ivoire. In fact, the five African teams that will participate in this World Cup are all wearing Puma jerseys: Angola, C? te d 'Ivoire, Ghana, Togo and Tunisia.
In addition to five African teams, seven World Cup teams including Italy, Czech Republic, Paraguay, Poland, Switzerland, Iran and Saudi Arabia also signed contracts with Puma. Italy's jerseys were still provided by Kappa at the World Cup in Korea and Japan, and this time they were replaced by Puma. Although there is only one seed team in Italy, there are 12 endorsement teams among the 32 participating teams, which makes Puma the sports brand with the largest number of sponsorship teams in Germany. Besides, who can guarantee that the unseeded team of 1 1 will be calm this summer?
Second, Nike
(Brazil, Netherlands, Portugal, Croatia, Mexico, Australia, South Korea, United States)
On February 13, at the Olympic Stadium in Berlin, at the World Cup finals in Germany this summer, Nike introduced the new uniforms of the eight teams it sponsored to participate in the World Cup. Compared with four years ago, the total number of teams signed by Nike in this World Cup has not changed, but the teams accompanying Brazil, Portugal, Croatia, South Korea and the United States have changed from Nigeria, Russia and Belgium in the last Korea-Japan Cup to Holland, Mexico and Australia in this World Cup.
As an unofficial sponsor of major events such as the World Cup, Nike has always adhered to its "ambush" marketing strategy. In fact, in the last World Cup, their limelight was stronger than that of FIFA and Adidas, the sponsor of the Japanese Football Association, one of the hosts: South Korea, which reached the semi-finals in history, and Brazil, which won the championship in the end, greatly promoted the sales of Nike football products.
The ambitious Nike has set an advertising budget of $654.38+08 billion for this year's World Cup, which is much higher than its two main competitors Adidas ($654.38+00 billion) and Puma ($220 million), and also higher than the last World Cup's $654.38+04 billion. Nike hopes to surpass Adidas in the World Cup and become the first football product market in the world.
Third, Adidas.
(Germany, Argentina, France, Spain, Japan, Trinidad and Tobago)
As a traditional official sponsor of FIFA and the World Cup, Adidas "only" six endorsement teams in this summer's World Cup, although most of them are seed teams: host countries Germany, France, Spain and Argentina, and the other two are Japan and Trinidad and Tobago for the first time.
Adidas has always had a tradition of official cooperation with the International Olympic Committee, FIFA and many football associations. For example, in China, Adidas has adopted a very active offensive strategy in recent years, and reached a large number of sponsorship agreements with the Chinese Olympic Committee, the 2008 Beijing Olympic Games, the China Football Association, Team China and the China Association. As the official sponsor of FIFA, Three Bars will be the only sporting goods trademark appearing in the World Cup official website.
In addition, Adidas has a traditional "home advantage" in this year's World Cup, because the host Football Association is also its partner, such as France in 1998 and Japan in 2002, and the 2006 World Cup was held in Germany, the birthplace of Adidas.
Fourth, umbro.
(UK, Sweden)
UMBRO, an internationally renowned brand with a history of 78 years, is a football clothing manufacturer headquartered in Britain, which was founded by British Cambrian brothers on 1924. The two brothers combined five English letters from their English names (HUMPHREY BROTHERS) into the word UMBRO, and then added a diamond double diamond pattern, which became the registered trademark of UMBRO today.
Ghana in Africa was robbed by Puma because Scotland and Ireland were unlucky. Only England and Sweden wore jerseys in this year's World Cup.
Verb (abbreviation for verb) is a card game of numbers.
(Serbia and Montenegro, Ukraine)
Lotto is a famous Italian brand, but its main direction seems to be tennis and racing. In this World Cup, it sponsored Ukraine and Serbia and Montenegro.
Sixth, JOMA
(Costa Rica)
JOMA is famous for making sports shoes. This World Cup is sponsored by Costa Rica.
Seven, Malasen
(Ecuador)
Marasen sponsored the Ecuador team.
There are pictures in the link.
References:
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