Air Jordan sneakers are far ahead of other products in both sales volume and market demand, and set a higher benchmark for design, innovation and function for the whole sneaker industry every year.
The core of this series of products lies in the perfect combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.
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Trademark dispute
Michael Jordan objected to the Trademark Review and Adjudication Board of China Administration for Industry and Commerce because he was dissatisfied with the fact that the Chinese Pinyin of his name was registered as a sporting goods trademark, arguing that a large number of malicious registrations of Jordan Company in China far exceeded the production scope of Jordan Sports as a sporting goods company, which constituted a disturbance to the trademark management order.
However, all the above requests were rejected by the Trademark Review and Adjudication Board. Since then, Michael Jordan has fought 34 lawsuits with the Trademark Review and Adjudication Board, and the first trial also ended in failure.
20 15, 15, these 34 cases were merged for second instance in Beijing High Court. The case will be pronounced in due course. In May this year, Beijing Higher People's Court ruled that Jordan lost in 32 of 78 sports trademark disputes.
20 16 Michael Jordan filed a complaint with the Supreme People's Court. In the public trial in February, 65438, the Supreme People's Court ruled that Michael Jordan had the "prior name right" of the Chinese word "Jordan".
On March 4, 2020, the Supreme People's Court made a final judgment, arguing that the ruling of the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, the first-instance judgment of Beijing No.1 Intermediate People's Court and the second-instance judgment of Beijing Higher People's Court were all wrong and should be revoked. Michael Jordan won the lawsuit.
Michael Jordan's trademark registration and the use of the Chinese word "Jordan" are protected by law, and Jordan's registered trademarks on clothing, shoes and hats will be cancelled.
Baidu Encyclopedia-Flying Jordan