In recent years, people like to wear some sportswear more and more, so many sports brands are more and more recognized by everyone, and many fashionistas also like to wear some sportswear. However, before, everyone thought that domestic sports brands were not as fashionable as Li Ning's clothes, but in recent years, Li Ning also produced a lot of sweaters and shoes, and the prices were very expensive. So why does Li Ning, which makes you feel rustic, sell so expensive now?

For this question, I think the first point, in fact, Li Ning's clothes are not all expensive now, just a certain series. There are many cheap clothes when you walk into the Li Ning store, so it's not Li Ning's products that are expensive, but some limited editions are more expensive. These limited editions are also expensive. On the one hand, these limited edition sneakers are generally endorsed by internationally renowned sports stars, such as nba superstar Wade. So the price will naturally be high, and generally Li Ning's expensive shoes and clothes have a sense of design and technology, and the cost of such clothes is relatively high, so this is also the reason why these limited edition clothes are expensive.

In fact, Li Ning is now launching such limited-edition clothes to break the impression that Li Ning is a cheap sports brand, because in the eyes of many people, a penny is worth a penny, especially sports products. But why did Li Ning do this to change this impression? Because if all of Li Ning's products increase in price, people will think that Li Ning is driving up the price, so that Li Ning's original user group thinks that Li Ning's products are not cost-effective. In the long run, Li Ning not only failed to enhance the brand image, but lost customers. But if you sell limited edition clothes, on the one hand, the high price will make everyone feel that Li Ning is not a cheap brand now. Over time, everyone will think that overall Li Ning is very expensive.