The price positioning of women's wear in Yi Hui is in the middle level, which is neither particularly high nor very cheap. The price positioning of women's wear in Yi Hui attracts urban women with certain spending power and is easily accepted by consumers.

Yi Hui women's clothing pays attention to quality and details, and the fabrics and workmanship are exquisite, which can ensure the high quality of products. Quality assurance makes consumers trust Yi Hui's products at the time of purchase and are willing to buy again.