Discovery positions the brand as "pursuing scientific and technological innovation and providing safe and comfortable outdoor sports equipment for brave and enterprising people", and widely adopts new materials, new technologies and new processes, and its products cover all fields of outdoor life. Focus on outdoor products market, a large/innovative company in the domestic outdoor products industry, and a large outdoor equipment provider.
Related information:
Discovery active is a brand owned by American Exploration International Company, which is mainly engaged in the design, development, production and sales of outdoor clothing supplies and accessories. At present, there are also companies selling Discovery active clothing products in Chinese mainland.
Discovery outdoor brand mainly sells outdoor clothing products, such as sweat-wicking and quick-drying functional clothing, T-shirts, cycling clothes and outdoor travel necessities.
The fabrics of Discovery active will be added with various special techniques, which are suitable for explorers to wear when exploring outdoors, and have the advantages of sweat absorption and good air permeability.
The clothing consumption target of discovery outdoor brand is mainly outdoor adventure crowd or outdoor sports crowd, and the clothing marketing of this brand is more targeted.