Now, all chain stores with mass retail and mass price and positioning can be classified as high street fashion brands. From this point of view, high street brands come from all over the world and are not limited to British brands. For example, ZARA in Spain and Uniqlo in Japan are all high street brands.
One of the biggest characteristics of Gao Jie brand is the concept of "fast consumption": clothing styles are updated quickly and the number of styles is small. The period from the designer's order to the appearance of the store is very short, and Zara is only 12 days. It is precisely because of "high street fashion" that once the model shows the original clothes, people can quickly buy replicas of the most popular fashions from the shops.
Fashion takes to the streets from the runway faster and faster, and there are new breakthroughs every quarter. Now it only takes three weeks to see the most popular clothes on the market. This speed is partly because people can easily see cutting-edge fashion pictures from magazines and the Internet.
Extended data:
High street brands first refer to the shops in the main commercial streets in Britain. They imitate the fashions displayed in the runway fashion show and quickly make them into finished products for sale, which everyone can buy.
The main features of Gao Jie's fashion brands are "first-class design, second-class fabrics, third-rate prices and the image of a world-class brand", which not only caters to the young people's pursuit of fashion, but also solves the problem of lack of money for this group. The most understandable explanation is "an international brand that everyone can afford". Many people may think it is an expensive brand when they hear the word "international brand", but in fact, international brands are also divided into "international brands"
For example, the world's third largest fashion retail group INDITEX's well-known brands ZARA, H& etc.; M all belong to high street brands.
References:
Gao Jie Brand-Baidu Encyclopedia