1. Different operating methods and positioning: JD.COM self-operated store is a store operated by JD.COM Mall, which is responsible for purchasing, selling and after-sales service, covering electronic products, household items, clothing, shoes and hats, books, audio-visual and other categories. Have their own supply chain system and warehousing logistics system to ensure the quality of goods and the reliability of after-sales service; JD.COM New Department Store is a shopping area in JD.COM. Since May 2022, JD.COM has deeply integrated goods and services such as clothing, home furnishing, beauty cosmetics, sports, luxury watches and clocks, and upgraded the existing fashion home business to JD. COM new department store, which pays more attention to product quality, design style and creativity, and integrates various scientific and technological elements to provide consumers with a unique shopping experience.

2. Deduction point and profit source are different: JD.COM. COM's self-operated goods are directly supplied, purchased, delivered and provided with after-sales service by JD.COM, and its profit comes from the retail profit of the goods; As a platform, the profit of JD.COM New Department Store comes from the deduction points and service fees charged to merchants.