For the choice of distribution platform and distribution system, it is good to grasp a criterion, and what suits you is good. Enterprises that have no problems with products, brands and funds can choose a complete distribution system.

2. Perfect integration of online and offline channels

For e-commerce, traditional enterprises are mainly concerned about how to deal with offline and online price conflicts. At present, online sales are still dominated by price wars. For garment enterprises that have just entered e-commerce, it is inevitable to participate in price competition. Enterprises need to make exclusive styles for online design, form the differentiation of online and offline styles, and maintain the unification of online and offline prices as much as possible. For the price management of distributors, we can arrange special personnel to monitor the prices of all online channels, or maintain the price uniformity of the whole network through scientific distribution system management.

3. Perfect management and incentive policies.

Online channels, like offline channels, also need to establish a sound distribution incentive policy, formulate a suitable dealer hierarchy model, manage these dealers reasonably through information technology, and cultivate potential distribution partners.