Ju clothing brand takes underwear as the leading product, leads the industry trend with its unique and concise style, and creates the popular concept of "close-fitting fashion". Poly focuses on "fashionable design" and "high-quality products" to the extreme, while adhering to the price advantage, bringing more choices to consumers at the main price of 10-99 yuan.
Just for you-the inner meaning of chrysanthemum is to create a unique "personal fashion" for women. New york's pure fashion pedigree, passionate and romantic amorous feelings, and designers' precise demands for clothes and underwear all convey and export women's attention to inner beauty.
Spreading the pursuit of self and fashion from the inside out is the essence of brand culture. A close-fitting thing that is comfortable to wear, can move freely and enhance the aesthetic feeling of curves, just like ointment, makes the body into a beautiful model and makes the body more moving.
Residence is synonymous with fast fashion. The tension of its products is like the sweetness, charm and natural beauty of women themselves, and it is a symbol of modern women's independence, self-confidence and joy. Without the charm of money positioning, JU supports every young woman who loves beauty and is committed to becoming a fast fashion brand that customers can afford.
Extended data:
1, operating characteristics
Home adopts multi-category and self-service shopping, which avoids the embarrassment that may occur when women buy close-fitting clothes. While providing a relaxed shopping experience, we will display the types, styles and prices of underwear, household clothes and casual clothes in different areas, so that customers can choose what they need more conveniently.
2. Current situation
2065438+September 2005, the fast fashion clothing brand from new york, USA, entered the China market and opened its first physical store in Guangzhou. Within a year, it will open 200 stores in shopping centers and other major business districts in the country.
3, the birth of the brand
The market competition of domestic underwear industry is becoming more and more fierce, and female consumers are paying more and more attention to their own health. But they are often confused when choosing underwear: international high-end brands are fashionable in design and exquisite in quality, but the price is too high; And some small brands, although the price is low, but the design is conservative and old, with little change, and the quality is not guaranteed.
As a result, the fast fashion underwear brand JU from new york came into being, which filled the market gap of "price is close to the people, fashion is of high quality". Focus on the product itself, give consumers a comfortable, intimate, fashionable and high-quality consumption experience, and at the same time strictly control the balance between quality and price, health and life, and become the leader of fast fashion underwear industry in China.
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