Mixblu is a mid-to high-end brand, mainly engaged in women's wear, aiming at creating exquisite and concise fashion clothes for modern women. Mixblu's clothing design lines are simple and smooth, and comfortable and popular fabrics are used to keep up with the current fashion trends. Mixblu emphasizes the shape of self-cultivation and fitness, and integrates drawstring, beading, embroidery and printing into the design of clothing. The main consumer group is 18-30-year-old women, belonging to China fast fashion clothing brand, and the core strategy is to build China fast fashion leading brand.