Young phil knight and his coach Bill Bowerman both like running. The quality of running shoes sold in the United States in the 1960s was not good enough. So they founded blue ribbon sports. Selling Japanese sports shoes in America. This company is now called Asics. As time went on, it became more and more difficult to cooperate with suppliers, so Phil and Bill decided to create their own brand of sports shoes. One day, Bill was inspired when he saw Phil's wife eating muffins, so he designed the Nike logo.
1978, Nike was officially born. But in Phil's book, he mentioned that he didn't really like the brand name Nike. Knight tells all these events in his book Show Dogs.
Starbucks was actually founded in 197 1, but it was only a shop selling coffee beans and equipment. It was not until howard schultz bought it that it finally turned into a coffee shop. Howard, who has always been obsessed with Italian espresso bars, took the opportunity to introduce these bars to the United States. As a result, his espresso drinks are popular in the streets, and now Starbucks can be seen all over the world.
Zara's founder has been selling his own pajamas and bathrobes from the beginning. Unexpectedly, one day the German partner turned down a big order without authorization, which led the couple to decide to start their own business. 1975, the first clothing store belonging to them finally opened in La Coruna, Spain, which is also the time when the super-successful clothing kingdom began! Massimo Dutti, Barbara and Bear, Oyshaw, Zara House, Utke, Strappa Leave, Lefty and Berche Card are all from his company! According to Forbes, amancio is actually the richest man in the world.
Pandora's story must start with 1982. At that time, the Enevoldsen family only opened a small jewelry store in Copenhagen, and all the jewelry was imported from Thailand. It was not until 1987 company was very large that they decided to produce their own jewelry.
But it took Pandora more than ten years to become famous. In 2000, the charm bracelet was born: buyers can put what they want on the bracelet and make their own jewelry. Since then, the company has been developing, and the Enevoldsen family is one of the richest people in Denmark.
From 65438 to 0957, Michelle inherited a family business and created nut chocolate sauce. This man is very enthusiastic about it. In order to create new products, he thought of the collective image of Italian housewives and asked a simple question: what did she buy for herself and her children and what did she like?
That's how he created the Kinder Surprise chocolate eggs-he thought children liked chocolate and their parents let them drink milk, so he combined these products. He created Ferrero chocolate and Raphael candy. He improved the formula of chocolate sauce and gave it a more recognizable name-Nutella. Michelle noticed that American women were very concerned about their weight and wanted to make a good impression: for them, he created the famous TicTac, with only 2 calories.
Michelle lived a long life at the age of 89, making his children a brand that people all over the world know and love today.
This world-famous coffee chain has a long history. 1969, band musicians recorded the album Morrison Hotel. Almost at the same time, they came across a restaurant called Hard Rock Cafe, and their album was in this musical style. They took some photos in this cafe and put them on the back of the album cover.
A year later, two Englishmen called them-Isaac Tigrett and Peter Morton, and asked them to let them open a cafe called Hard Rock Cafe in London. The musicians didn't object, and soon the cafe began to develop very fast.
This world-famous brand is not made by fashion designers. It was created by a French tennis player. In the 1920s, people wore long-sleeved shirts to play tennis. 1926, tennis player René Lacoste sewed a short-sleeved shirt for a match.
Rene has a nickname-"crocodile", because if he makes a mistake, he always destroys his competitors. This is the way a little crocodile appeared on the shirt-it became the logo of the company. 1933, Rene founded a company to produce shirts for tennis, golf and sailing.
In the early 1930s, Ole Kirk started a company that made ironing boards and ladders, but he soon started making wooden toys. The word "Lego" consists of two Danish words: "LEGO" (play) and "GODT" (good).
In 1947, these toys became plastic and had special parts for children to connect together-this is what Lego looks like as we know it today. Interestingly, the elements of Lego are compatible in all forms: the shape and design have changed, but the accessories have never changed. This is why you can always combine the modern part with the first part of history.
Ole died at the age of 66, and his four sons inherited the company.
Larry Page and sergey brin, who were just college students at that time, registered the domain name of Google.com and started a company at 1998, which influenced the whole world. Nowadays, people all over the world need to use Google products every day. Do you know that?/You know what? Do you know that?/You know what? Google's name comes from English googol, which means 100 to the power of 100.
Later, Kevin found investors, and he and Mike Krieger started to develop their own photo service. They need to make something unique but easy to use. Systrom remembered the cheap camera in Florence and was inspired to create the filter. That's what the first filter X-Pro II did.
Two years after its launch, Facebook bought the app for $654.38 billion. Instagram is more than just an app. Whether you like it or hate it, you must admit that it is huge!
Although the founders of some well-known brands are gone, their products and spirits still exist, affecting people all over the world every day. A new generation of young bosses are also trying to introduce innovative products to the world. They are all faces worthy of our memory, and they are also the objects that many people will learn all their lives.