Eejeans is a brand in Ge Wei. Ge Wei is a brand that originated in the western United States, and ranks alongside LevisLee as the three major cowboy brands in the United States. For more than 70 years, it has been focusing on creating original designs. Since the first pair of jeans of 1947, signature items have been appearing on riders and even rock stars.

Ge Wei brand introduction

Ge Wei developed IndigoodTM, which changed the existing fabric dyeing methods and effectively solved the current situation that dyeing classic indigo consumes a lot of water and energy. Compared with the traditional tannin dyeing process, IndigoodTM innovatively adopts foam dyeing technology.

Significantly reduce the discharge of industrial wastewater by nearly 100%. In addition, the energy consumption and waste generated in the process have also been reduced by more than 60%. This groundbreaking technology is bound to bring great changes to the entire tannin industry.

Broken Denim 1964, with a passion for avant-garde fashion, herdsman developed a new denim fabric called Broken Denim. Different from ordinary fabrics which only weave in one direction from left or right, it weaves alternately from left to right, which effectively reduces the phenomenon of seam distortion and gives herdsman cowboys a unique glyph texture, which can only be observed at close range.