If the most classic symbol of fashion brand is Zara, we have no dispute about it. As Zara is the originator of fast fashion, the way to fast fashion is created by Zara, which means that the time to launch new products is extremely fast, keeping up with the fashion trend and the price is cheap. If you compare the key points of these aspects, you will find that Zara's equipment is better at keeping up with fashion trends, because it sells fashion trends. However, Uniqlo sells basic clothes and pants to meet daily needs. So from this perspective, Uniqlo is not "fast fashion".
If they are similar, it is that product research and development is market-oriented and responds quickly to the retail market. As we all know, Zara is fast, and product development takes a weekly cycle, from product development and design to delivery for 2 weeks, and then to release for no more than 3 weeks. In addition, the key of goods is to quickly copy the fashion trend of T-stage, and at the same time, it is multi-style and small batch production to ensure the scarce resources of goods. Uniqlo is produced in a single batch. In addition, although Uniqlo is diligently catching up with Zara in terms of time efficiency, it still takes several months as the development progress, and the development process of Uniqlo is more traditional to some extent, or it is planned in advance two seasons a year.
So strictly speaking, if Zara is regarded as the creation of fast fashion, Uniqlo is not a typical "fast fashion" brand. Uniqlo is more like everyday clothes, with high cost performance. It doesn't pay attention to the new trend, but it slows down the release cycle time of clothes styles, but it has made great efforts in the research and development and quality of cloth products. Uniqlo Group also has a younger well-known brand GU, whose precise positioning is "interesting but low-cost fashion", which is more in line with the precise positioning of fast fashion.
The definition of fast fashion brand is that fast fashion with the main characteristics of "fast, ruthless and accurate" rises rapidly in the fashion world, and the speed from new products to stores is very fast, and the switching frequency of window display is twice a week. Uniqlo is a famous leisure brand in Japan and a best-selling brand in Japan (FAST? Retail) group's strength core brand. Insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. Uniqlo advocates providing modern, simple, natural, high-quality and easy-to-match goods to consumers around the world. Its concept of "white hair" has also been well known to the world. In other words, if the clothes in Uniqlo are based on "Bailai", then at this point, it is bound to become a basic fact. Because there is no "suitable" way to design clothes that are too emotional. In fact, beats in Europe and America in recent years have basically occupied a large part. Fashion is reincarnation, but only the basic type does not step on the thunder, and there is no element that matches the blind spot.