BIPOLAR was founded in Changsha by Yu Sheng Damnshine, the captain of rap group C-BLOCK, and belongs to Hunan Tiezhi Cultural and Creative Co., Ltd. In design, the brand highlights the street art style. At the same time, in each series, it also touches the roots of ethnic minorities and retro culture, integrates with clothing, and is committed to launching products that people in many fields love and pursue.
Since its establishment, Bipolar has brought many blockbuster series. In addition to its own clothing and accessories, we also joined hands with Li Ning, NST, STA, YADcrew, artists and many creative units to create a cooperation plan to continuously provide cool cutting-edge designs for street lovers. This brand advocates the street style of American sports. It is more in line with the present situation to upgrade and improve the silhouette, cooperate with the fabric selection of various materials, and create a richer and more diverse street atmosphere.
Introduction of Tide brand characteristics
Although street brand is not as long and brilliant as old luxury goods, it is changing the fashion aesthetics and consumption trend of contemporary young people with a new trend force. It is the product of modern science and technology, and it also reflects a kind of mental attitude of young people: being cool and pursuing themselves. More and more young people choose street brands, not only to highlight the unique trend attitude, but also to express themselves and show their coolest self through wearing.
Street brands that don't take the usual path seem to fit these unique hipsters. Conventional things are rejected instead. The funnier it is, the easier it is to like it. Under the influence of fashion trends such as "anti-fashion" and "street feeling", young emerging consumers pay more attention to the culture and identity symbol represented by the brand. Street style is not only loose and comfortable to wear, but also easy to match, and it can also exude coolness in a low-key manner.
Refer to the above? Baidu encyclopedia-Hu' nan tiezhi cultural creativity co., ltd