Gap should consider selling its business in China, which has aroused widespread concern.
But what caused it? You can look at the growth process of gap and its development in China.
1969, donald fisher and Doris Fisher opened the first Gap store in San Francisco for a simple reason: to make it easier for customers to find satisfactory jeans and create a store experience that is easy to choose products.
1973,? Into the gap? The advertising series debuted.
1976, listed in Gap.
1977, the company's charity Gap foundation was established.
1983, Gap bought banana Republic.
1984, Gap introduced the famous pocket t-shirt, with 2 1 colors for customers to choose from.
1986, the first GapKids children's clothing store opened in san mateo, California.
1987, Gap opened its first overseas store in London. In that year, the company's annual sales reached 10 billion US dollars.
1988 Gap launched an award-winning advertising series? Unique style? .
1989, Gap entered Canada and opened its first store in Vancouver.
1990, babyGap baby series products were born and made their debut in San Francisco.
1992, supermodels appeared in the special issue of Vogue magazine 100 anniversary wearing Gap white jeans and matching shirts of the same color. At this time, Gap became the second best-selling clothing brand in the world.
1993, Gap entered France and was sold at galeries lafayette in Paris.
1994, the first old navy and Gap outlet store opened.
1995, Gap and GapKids children's wear stores opened in Japan.
1998, the famous Gap? Khaki swing dance? Because of its concise, classic and creative style, our company's TV advertising broadcast has won several advertising awards again.
In 2003, Madonna and Missy Eliot joined Gap's new TV commercial.
In 2004, sarah jessica parker endorsed the three major advertising series of Gap.
In 2006, we co-founded the brand Gap(PRODUCT)RED to help women and children affected by AIDS in Africa. At the same time, Gap has established the first batch of Gap franchisees in the Middle East and Southeast Asia. Gap also launched the first outlet franchise brand Piperlime.
In 2007, Gap cooperated with American Fashion Designers Association to support aspiring designers. Gap's white shirt series appeared on the cover of Vogue magazine.
In 2008, it acquired Athleta, a sportswear brand. This year, the direct sales of childhood Gap through online channels reached $654.38 billion, which was amazing.
In 2009, the company celebrated its 40th anniversary.
20 10, Gap has been opened in China.
From the above situation, gap is not as bad as expected. However, the rapid development of China in recent years has made our life better and better. In the past, we just wanted to eat and wear warm clothes. At present, it is not enough to arouse our interest to eat and wear warm clothes, but it is more important to eat and wear well. Maybe the quality of gap's new products is not as good as before. Many domestic consumers do not buy this series of inaction. Some consumers have given up buying gap products, which is really a blow to gap. Coupled with the COVID-19 epidemic in the past two years, enterprises are in a state of loss, and selling the China market can't save the situation.