At present, the entire photography industry is in a critical stage of transformation and upgrading. With the popularization of photographic tools and the richness and convenience of communication channels, people's demand for photography has shown a diversified trend, which has brought about the vigorous development of the entire photography industry. According to the statistics of china portrait photography society, at the end of 20 16, the total output value of China's portrait photography industry reached 206 billion yuan, an increase of 24.2% over the previous year, and the growth rate of output value was much higher than that of the national GDP. At the same time, however, the current situation of the domestic traditional photography industry is not optimistic, and the labor cost, rental cost and customer acquisition cost are rising day by day, which makes many traditional photo studios difficult to operate.

Children's photography has sprung up in the whole photography industry, with an average annual growth rate of 16%. At present, the industrial scale of children's photography market in China has exceeded 25 billion yuan/year. According to the statistics of the Ministry of Commerce, the number of children's photography enterprises increased by 8.4%, and the business income of enterprises increased by 28.38%. The number of children's photography enterprises in the photography industry accounts for 1 1%, and the business income accounts for 10.7%. The average profit rate of photography industry is 10.8%, and the profit rate of children's photography sub-industry is 15%, which is higher than the industry average. Children's photography, whether the number of enterprises or operating income is growing rapidly, has become another engine to promote the growth of industry output value.

With the opening of the second child, more and more photographers choose to join children's photography. Although the market capacity of children's photography in China is huge, there is also a lot of room for future development, and the industry prospect is promising. But at the same time, the competition between children's photography shops will become more and more fierce.

With the development of the Internet, in order to facilitate more people, the children's photography industry has now shifted its focus to the development of online and offline, and parents can directly purchase the theme appointment schedule online, which is convenient and fast. Children's photography is different from wedding photography, which is a one-time consumption, stable customers and recyclable. Faced with the rapid expansion of the market and fierce peer competition, some children's photography shops often attract customers in the name of "free photography" and "special package", but there are hidden consumption traps such as false propaganda, forced purchase after filming and non-performance of agreements. Although this practice can achieve the goal of profit in a short time, in the long run, in such a competitive situation, it will only slowly lose its reputation and hard-won brand image. Therefore, children's photography should constantly innovate and strengthen the sense of service in order to occupy its own place in the fierce competition.