Li Ning is used in Canada for the 2022 Winter Olympics. On February 14, Canada's Max parrot, wearing Li Ning's competition suit, competed in the men's platform qualifying competition. ? Li Ning 20 15 signed a contract with the Canadian speed skating team. The contract between the two parties lasts for seven years and will last until the 2022 Beijing Winter Olympics.

Canada won several medals on the second day of PyeongChang Winter Olympics, including the silver medal in men's 5000m speed skating. As the maple leaf tide swept through South Korea, Li Ning finally got on the brand value list of Winter Olympics.

marketing network

Li Ning Company has the capabilities of brand marketing, R&D, design, manufacturing, distribution and retail, and its products mainly include sports and leisure shoes, clothing, equipment and accessories produced by its own Li Ning brand. Mainly adopts outsourcing production and franchising mode.

Established a huge supply chain management system and distribution and retail network in China. By the end of 20 1 1, the total number of stores of Li Ning brand in China has reached 8,255, and it has developed business in Southeast Asia, Central Asia and Europe.