Philo, whose Chinese name is Philo, was founded in the Italian town of biella in 19 1. Now it is a century-old sports fashion brand. Feile is a textile and knitting clothing brand founded by Feile Brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

In the second half of 2007, Belle Group acquired the Philae business through the establishment of Full Prospect. Due to the poor management of Belle International, Philae's brand influence and high-end image in China are increasingly marginalized. On the evening of August 12, 2009, Anta announced that its wholly-owned subsidiary, Motive Force, would acquire the Chinese trademark of Feile owned by Belle International, and be responsible for promoting and distributing the Chinese trademark products of Feile in Chinese mainland, Hong Kong, China and Macau, China.

Feile brand history

The brand was founded in biella on 19 1 1, and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.

Feile hired a Japanese designer to design the trademark 1972 for Feile. So the trademark with the letter F as the main element came out, which was greatly appreciated by the boss of Philo. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.

Reference to the above content: Baidu Encyclopedia -FILA