Benny Road has developed rapidly, and its business has extended from Guangzhou, Hongkong, Beijing and Shanghai to Taiwan Province, Wuhan, Changsha and Heilongjiang. There are also branches and shops of Benny Road in Singapore and the Middle East. "Benny Road" is dominated by men's wear, women's wear and neutral casual wear, and its product strengths are basic casual wear and knitted fabrics, such as T-shirts.
Brand concept
Benirall insists on its development philosophy: value for money, popularization; In the product mix, men's wear, women's wear and neutral casual wear are the main products. In order to strengthen market share, Benny Road invited superstars Andy Lau and Faye Wong as brand spokespersons, and quickly opened self-operated stores and franchise stores, making Benny Road widely known in Chinese mainland and Southeast Asian markets and recognized by consumers.
Extended data:
history
1996, a Hong Kong listed company, Deyongjia Group (listing number: 0032 1), acquired the "Bannilu" brand, established Bannilu Group Co., Ltd., repackaged it, and founded "Bannilu Group Co., Ltd." and "Bannilu" leisure brands.
Benny Road currently operates about 5,000 outlets, mainly in Chinese mainland, Hongkong, Macau, Malaysia, Singapore, the Philippines, Indonesia, the Middle East and other countries and regions, and operates more than 30 brands. Benny Road is not only a well-known casual wear brand, but also a clothing brand symbolizing minimalism.
Bannilu completely withdrew from the Taiwan Province market at the end of 20 14 and 10. This brand mainly focuses on casual wear, with more than 200 stores in its heyday in Taiwan Province, and now it has ended its agency.
2065438+On September 5th, 2008, Deyongjia Group spent HK$ 28 million to acquire 0/8% equity of Benny Road/Kloc-a clothing retail business in Greater China. Upon completion, the company's shareholding in Benny Road will increase to 82%.
References:
Baidu Encyclopedia-Bannilu