1, brand positioning: CK takes sexy and well-known minimalist style as its aesthetic concept and is committed to becoming a catalyst for global cultural integration. Its main products include perfume, watch jewelry, glasses, pajamas, swimsuits, socks, shoes and other products, which are loved by young people because of their fashionable styles. TommyHilfiger is a clothing brand, which mainly includes clothing, jeans, accessories, shoes, perfume and other products. In contrast, CK's brand positioning is broader.

2, product features: CK to sexy and well-known simple style as the aesthetic concept, more fashionable. TommyHilfiger's style is not as good as CK's.