1, ZARA, C & Compared with Smith Barney, Pure and Mason, A and H&M have little difference in price. The fabrics and design sense used by ZARA, C & ampA and H&M are better than those of Smith Barney, Pure and Mason, and they are fashionable to some extent.
2. The designers of 2.ZARA and C & ampa are creative and enthusiastic young people. They often go to various fashion cities to learn about the latest fashion trends of women's clothes in order to keep up with the trend.
3. The designer team of H & ampm also has a keen sense of fashion. And h &；; M can play the role of supply, wholesale, sales, etc., minimize intermediate processes, shorten the shelf time, pre-empt the launch of seasonal trend items, and strengthen the competitive advantage.
4. Compared with ZARA, C & ampa and H&M, Smith Barney, Chunjiang and Mason are not sharp enough in fashion, and the fashion degree of clothing is not high. At the same time, the time from design to shelf is too long, which reduces their competitiveness.
Extended data:
The difference between fast fashion clothing Metersbonwe, Bang Wei, Bang Wei and ZARA;
ZARA's sensitive supply chain system greatly improves the delivery time of ZARA (from design to putting garments on the counter for sale). Generally, the clothing industry in China lasts for 6-9 months, and internationally renowned brands can reach 120 days, while the worst time for ZARA is only 7 days, that is, 12 days.
This is decisive 12 days. The rhythm displayed by ZARA's sensitive supply chain dwarfs China, which is known as the "factory of the world".
Generally speaking, the reasons for ZARA's success are: customer orientation; Vertical integration; Efficient organization and management; Emphasize the speed and flexibility of production; No advertising, no discount and other unique marketing price strategies.
References:
Baidu encyclopedia -ZARA
Baidu encyclopedia-h&; M