Adidas began to produce footwear products in Auracher, Hertz near Nuremberg, on 1920 with the nickname (Adi) of its founder AdolfDassler and the first three letters of his surname (Dassler). 1949 August 18 registered in the name of adidasAG.
Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
Adidas old and new logo
1972, Adidas first adopted the "Clover" trademark. "Four-leaf clover" represents the Olympic spirit and the goal that athletes have been pursuing-higher, faster and stronger.
Many people think that the pattern of "clover" represents a blooming flower. In fact, it originally represented a map of the world, connecting the three continental plates together, and also hinted at the three straps sewn on the sports shoes by Adi Dassler, the founder of Adidas.
1996, Adidas chose the centenary of the birth of the modern Olympic Games to commemorate and celebrate the great achievements made in the past and look forward to the future. "Clover" will only appear in the classic series of products, and all other products will be changed to the new "Three Articles" trademark, representing the brand's high-quality connotation and future prospects.