The background music of clothing stores directly affects consumers' positive or negative consumption emotions. Using the effectiveness of background music in shopping environment on consumers' physiology, psychology and even behavior to satisfy consumers' emotions is an effective way to improve clothing retail and promote the emergence and completion of buying behavior.

Nowadays, the competition in the clothing market is fierce, and the background music of shops is very important. Why does the clothing store play background music? The arrangement and design of these background music directly reflects the brand culture and brand positioning. With the spread of sound waves, it will not only have a positive or negative psychological impact on consumers, but also affect consumers' emotions and promote or hinder their current or future purchase behavior.

Physiologically, music can stimulate the autonomic nervous system of human body and regulate the heartbeat of human body. Background music has the characteristics of changing emotions, which can turn dissatisfied emotions into joyful emotions and eliminate the tension and troubles in the heart. By stimulating the rhythm, you can arouse muscle activity and turn your attention to the things around you. At the same time, background music can have a direct impact on our psychology. Sometimes, background music can play an unexpected role, far exceeding any beautiful and gentle words.