In recent years, China's underwear industry has begun to develop rapidly, and there are nearly 10,000 underwear manufacturers in industrial clusters. According to relevant data, the total underwear sales in China in 20 16 years reached 1000 billion US dollars, and the annual growth rate was 20%. China has become the fastest growing area of underwear industry.

It can be seen that the market prospect of underwear industry is still very good.

Matters needing attention in underwear industry

Although the underwear industry has bright prospects, compared with other clothing stores in the clothing industry, the threshold for opening underwear stores is much higher. If the store sells brand-name underwear, it is difficult to have any business, because now the concept of healthy underwear is deeply rooted in people's hearts, and the quality of brand-name underwear is difficult to reassure.

The biggest advantage of underwear to join is that it can borrow the brand's popularity. The quality of opening an underwear store depends largely on the brand of underwear. Only those underwear brands with guaranteed quality and fashionable styles can win the favor of female customers. After joining the underwear brand, your underwear store will have the influence bonus of the brand, be attracted by the brand, and customers will take the initiative to come to the door without publicity and marketing.