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Why didn't Ba Jin men's wear go on the market (see supplementary question for details)?
Every company has its own considerations for long-term planning. Ba Jin men's wear has not yet been listed, but it comes from

We can get a glimpse of the publicly reported information. On April 20 1 1 year, Ba Jin was publicly reported.

Men's wear plans to "choose the right time to go public in the next three years", which was publicly reported on 20 13 and 13.

It shows that Ba Jin men's wear "suffered the most serious market decline in history".

You know, even at the peak of the financial crisis in 2008, Ba Jin men's wear can still be "brand-added"

Break the 10 billion mark and rank 58th among the "China 500 Most Valuable Brands" with1128.6 billion yuan, and then

The first value brand in the field of casual wear in China "(quoted from Baidu Encyclopedia).

However, the traditional clothing sales model is changing into a new model that is more flexible and closer to the current online consumers.

Type of violent impact, began to need transformation and upgrading, and even drastic reforms. You know, compared to passing the exam.

Unify the mass production, distribution and sales models of large enterprises, and some emerging platforms are constantly optimizing the consumer experience.

Gradually show the momentum of replacement.

For example, the concept of men's life convenience store featuring "girls help you choose" allows boys to buy in one stop without wasting money.

Mr. Beast, who found something good, is already a male e-commerce company with120,000 users. meanwhile

A C-round startup, invested by seven first-line investment institutions, aims to become DirectTo.

Consumption man life convenience store

As the saying goes, "women are pleasing to themselves", in fact, so are men. Men will consider others more or less when spending.

Eyes, especially women. Most of the existing e-commerce platforms are single product display and sales, and Mr. Beast let

Female users are free to match recommendations, so that women recommended through scoreboards have social attributes.

Users are motivated. This solution not only produces more scene-based combinations by matching a single project,

It is also conducive to raising the unit price of customers and solving the pain points of men's laziness and insufficient matching ability on a large scale.

Pure hand tour, hope to adopt.