In 2022, Anta became the official sponsor of Beijing Winter Olympics sportswear. This is the seventh time that Anta has accompanied China athletes to the stadium, and will also provide uniform equipment for the event staff and volunteers.
The uniforms for Beijing 2022 Winter Olympics and Paralympics were designed by Anta and Professor Yang He, director of the Olympic Clothing Culture Research Center of Beijing Institute of Fashion, who led the design of uniforms and torchbearers for Beijing 2008 Olympic Games and Paralympics.
The uniforms of staff and technical officials in Beijing Winter Olympics adopt the design concept of "Mountains and rivers reflect the morning glow", while the uniforms of volunteers take "Mountains and rivers in early spring" as the theme, and adopt freehand brushwork techniques of ink and wash landscapes and virtual reality, which not only bears the artistic conception of traditional culture aesthetics, but also reflects the inheritance of the 2008 Beijing Olympic Games in color, showing the elegant demeanor of the double-Olympic city.
Clothing materials:
In order to provide comprehensive protection for all staff, technical officials and volunteers, Anta made a breakthrough in applying ultra-warm and thermal technology to work clothes during the Olympic Games. Advanced materials such as Anta regenerative technology, graphene, heat-gathering cotton and super down can achieve the effects of rapid temperature rise, efficient heat storage and super warmth retention.
Graphene is a new nano-material to ensure rapid temperature rise. By emitting far infrared rays, the heating efficiency of far infrared radiation is improved, and the heating effect is twice that of the national standard. As a new type of three-dimensional thermal insulation material, heat-gathering cotton has light heat storage performance, which can firmly lock the heat after sunlight irradiation, and the heat loss is about 20% higher than that of traditional materials.
At the same time, based on the principle of thermal energy reflection, the fabric surface is covered with a layer of silver or aluminum by printing, ion sputtering and other technologies. This heat reflecting layer can efficiently reflect human heat energy, the radiation temperature can be increased by 18%, and the heat loss can be reduced, thus achieving the effect of keeping warm.
The fluffy degree of super down is about 30% higher than that of ordinary down, and the down content is as high as 95%, which is certified as "super warm" by Guinness. Can lock more air and achieve excellent long-term warmth retention effect. In addition to keeping warm, Anta has added anti-static, anti-skid, one-way humidification and other functions, providing a solid guarantee for the staff, technical officials and volunteers of the Winter Olympics.