1. The price is reasonable but not low-end: Uniqlo's positioning is "reasonable price and reliable quality". They control costs through effective supply chain management and efficient production methods, thus achieving relatively fair sales prices. Compared with some low-end brands, the design and quality of Uniqlo are more popular.
2. Practical fashion: Uniqlo's design style pays attention to simplicity, practicality and fashion. They pay attention to details in product design, emphasizing the practicality and easy collocation of basic models. Uniqlo's clothing can meet the needs of the public, whether in the workplace or in daily life.
3. Rich category selection: Uniqlo provides rich choices in clothing, shoes, accessories, underwear and other fields. Consumers can find suitable clothes in Uniqlo for everyday wear, sports, leisure or other occasions.
It should be noted that although Uniqlo has a long history in Japan and has a huge consumer group, it does not mean that all Japanese nationals like or buy clothes from Uniqlo. Personal aesthetics and consumption habits vary from person to person, so different people may have different views on the positioning of Uniqlo.