Huaihai Middle Road is located in the center of Shanghai, mostly in Huangpu District and Xuhui District. When people talk about going to Huaihai Road, they mostly refer to a bustling block between Huangpi South Road and Shaanxi South Road, which is the part of Huaihai Middle Road in Luwan District. Few people go to Xuhui or even Changning District to visit Huaihai Road.
In fact, Huaihai Road includes Huaihai East Road, Huaihai Middle Road and Huaihai West Road. Huaihai Middle Road, once the famous Joffrey Avenue in the French Concession, is both "exotic" and "elegant". It is the most modern and fashionable road in Shanghai, and it is also the favorite road for Shanghainese to visit. Do you still remember the first time you went to Huaihai Middle Road for shopping and eating? Or karaoke and afternoon tea? Or just stroll around to see beautiful women and architecture (if you want to see architecture for the first time, I will admire you deeply! )……
Huaihai Middle Road, known as "Paris of the East", is 5500 meters long. It was built in the 26th year of Guangxu in Qing Dynasty 1900, formerly known as Xijiang Road. 1906, renamed as Lu in the name of Dong, director of the French Concession Industry Department. After the outbreak of World War I, Joseph Fei Xia, commander-in-chief of the French army, saved France from danger in the Battle of the Marne River. Because Fei Xia has been to Shanghai, officials of the Ministry of Industry and Commerce of the French Concession decided to rename the most bustling Changbao Road in Shanghai as Joffrey Avenue, and held the unveiling ceremony of the monument when 1922 Fei Xia visited Shanghai. Do you know that?/You know what? Do you know that?/You know what? Joffrey Avenue is also one of the earliest asphalt roads in Shanghai.
Compared with the hustle and bustle of Huaihai Middle Road, Huaihai East Road and Huaihai West Road at both ends are much more secluded. Huaihai East Road was originally named Ningbo Road and Huaihai West Road was originally named Qiaopier Road. 1945, Wang Puppet Shanghai Special Municipal Government renamed these three roads as Linsen East Road, Linsen Middle Road and Linsen West Road respectively. On May 25th 1950, to commemorate the victory of Huaihai Campaign, the Shanghai Municipal People's Government changed it to Huaihai East Road, Huaihai Middle Road and Huaihai West Road.
The prosperous fashion of Huaihai Middle Road is inherited from Joffrey Street. In the 1920s and 1930s, a group of exiled Russian aristocrats moved to Shanghai and opened exquisite and elegant shops on Joffre Street, forming a prosperous and exotic commercial street. From 1926 to 1928, more than 100 Russian overseas Chinese shops have opened on Joffre Avenue, so that Russians themselves affectionately call it "Oriental Neva Street" (. There are many famous shops and products here, many of which are old Russian shops or the best in the same industry in the French Concession. Their commercial layout and commodities are almost in sync with those of developed cities in Europe and America, especially western food, western cakes, suits and daily necessities. At that time, Joffrey Avenue was shaded by trees, the shopping environment was relaxed and leisurely, and various exotic buildings were scattered on both sides of the road, making it the second commercial street in Shanghai with a different style from Nanjing East Road, the first street in China.
Huaihai Road has been leading the fashion of Magic Capital. Nowadays, the services of large shopping malls represented by IAPM, Hong Kong Plaza and K 1 1 are more diversified. Besides the consumption of top international brands, many new cultural and artistic trends have been added. There are many old brands on Huaihai Road, such as Guangming Village, Laoda Factory and Harbin Food Factory ... It seems that the market will always be crowded.
Here, you can find the most fashionable, classic and online celebrities in Magic Capital. There are many classic Shanghai old buildings on Huaihai Road, such as Li Yuyang, Shang Xian Square, Shanghai Garden and Wu Kang Tower ... In a trance, nostalgia arises spontaneously, just like seeing time go back in a busy street. ...
Huaihai Road is adjacent to Xintiandi, a Shanghai petty bourgeoisie resort, and intersects with elegant and quiet branches such as Wu Kang Road, Sinan Road, Fenyang Road, Hunan Road, Gao 'an Road and Maoming Road, forming a beautiful and fashionable modern leisure block and attracting many tourists.