At present, the horticulture of garment enterprises in China is not high. Relevant experts pointed out that to make up for this short leg, enterprises should have an international vision and clothing should have typical fashion characteristics. Only enterprises with efficient information feedback and sensitive market response can lead the fashion trend.
First, the external environment bridges the daily economic development of Huang Zhuang enterprises.
With the wide application of the Internet, electronic data interchange and other media, and with the gradual reduction of trade barriers between countries, the geographical concepts of production, supply and sales of products will basically disappear, and the flow of funds and products around the world will become easier and more convenient. The real-time exchange of global economic information integrates the world economy. Therefore, the market faced by clothing enterprises is an international and global market. If enterprises still focus on one region or one country, it is tantamount to binding themselves, not only handing over the market to compete with the shell, but also aiming at their original market because of poor competitiveness.
Strong, eaten by competitors. Therefore, garment enterprises must base themselves on global operation and study how to survive and better develop their competitive strategies on a global scale.
From the enterprise's own point of view, the environmental factors that affect the competition in the clothing industry include dynamic, aggressive and passive environmental external forces. This includes: global search of raw materials and parts, and labor force.
This is a constantly emerging new market, the demand for product homogenization, the low global transportation cost, the trend of homogenization of scientific and technological standards, the trend of customers deriving from the local market to the whole world, and the accelerated change of global science and technology. For example, one
The material of this dress may be Australian and the design is European. It is produced in China and sold all over the world. Clothing enterprises focusing on the domestic market are facing the competitive pressure from abroad and have become global.
In the increasingly fierce competitive environment, the branch still needs to work hard to survive.
Secondly, it analyzes the competitive situation of Pakistani enterprises in China entering the world rigid market.
As mentioned above, China's clothing industry has achieved considerable economic growth in the past 20 years after the reform of sound broadcasting, and well has gradually become an important pillar in the national economy. Under the background of mass globalization, China
Clothing enterprises will base themselves on the global market and compete fairly and reasonably with the world's clothing enterprises. Although China's clothing industry lacks scientific management system, rapid response ability and other competitive advantages, the labor force (I) and raw materials
Comparative advantage will remain a strong competitive momentum for a long time. Therefore, on the one hand, China garment enterprises are required to strive to improve their competitive advantage in the international market; On the other hand, we can take a step forward.
Seek a suitable and favorable world market and extend the value chain of China's clothing industry, so as to learn from each other and compete effectively.
Of course, we can adopt different methods and strategies to extend the value chain of China garment industry. In other words, along a textile and garment industry chain, garment enterprises in China must find their own correctness in the supply chain.
Wei Chang, and choose the development direction that suits him. Seize the key link J, either set foot in upstream resources, or hold downstream customers, or link midstream, or strengthen channels, and truly form your own core competitiveness.
In the future, the time from design to listing will be shorter and shorter. After the time of design, development and production is shortened, the circulation link in the market must also be shortened, which is easily overlooked by most enterprises in the park. one
Some enterprises that foresee the changes in the post-quota era choose to set up factories overseas, in fact, they directly enter the sales channels and cooperate with multinational retail groups and brand groups in an all-round way. Place of sale. Become a place of origin.
Judging from the mainstream brands in the world, from design to production, the turnover days are generally controlled at 50 days.
That's right. In China, according to China market analysis, such a process takes about 180 days. Of course, many enterprises have begun to pay attention to the reaction speed of the market, because so many enterprises participate in the competition, whose turnover?
The shorter the cycle, the faster the product comes to market and the more advantages it has.
In fact, in the context of the development and transformation of the domestic market, the concentration of clothing brands in China has been obvious in recent years.
With the improvement, the role of large enterprises in the industry is becoming more and more obvious. Many large enterprises have national radiation ability and national marketing network. It has promoted the development of domestic processing industry and accelerated the functional subdivision of the industry. More ... more ...
More and more small and medium-sized enterprises rely on large enterprises to survive and become the foundry of large enterprises.
Inter-regional industrial linkage has spawned a number of cross-regional enterprises and even cross-park enterprises, and the industrial transfer of large enterprises often plays a leading role. For example, well-known brand enterprises in the southeast coastal areas of China have taken the lead.
Deng J increased investment in the central and western regions and accelerated the pace of industrial transfer. For example, Peiluocheng Group moved to Jiujiang, Jiangxi, and Taiping Bird Group and Rhodes Group moved to Yichang, Hubei.
The transfer of textile and garment production capacity is not only manifested in the domestic transfer from Lexi to the west and from the coast to the mainland, but also in the international transfer. In recent years, some textile and garment enterprises in China have moved their production bases to Southeast Asia.
Area. At present, nearly 1,000 textile and garment enterprises in China have invested and set up factories in Viet Nam and Cambodia, and more than 100 enterprises are in. These enterprises avoid trade by accelerating the internationalization layout and transnational resource allocation.
It is easy to set obstacles and reduce the production cost.
The above-mentioned Southeast Asian countries can enjoy MFN treatment for their exports to Europe and the United States, and at the same time, they can give foreign enterprises considerable preferential space in taxation and other policies. For example, Bangladesh reduced or exempted foreign textile and clothing enterprises by 10.
Annual income tax, etc.
Cambodia, first of all, has low labor cost, low land rent and investment cost advantage; Content: Cambodia is a member of NTD, so Cambodia implements an open free market economic policy and its economic activities are very active.
Liberalization. Twenty-eight countries, including the United States and the European Union, granted Cambodia GSP treatment. All countries import from Cambodia except the United States, which sets loose quota restrictions on some textiles imported from Cambodia.
Textile and garment products provide preferential treatment of quota-free, tax reduction and exemption. For example, Hodo Group Co.,Ltd. Co., Ltd. built Sihanoukville Industrial Park in Cambodia. In order to encourage China enterprises to go abroad, the Ministry of Commerce has invested nearly 34 billion yuan.
Financial support will be given to Sihanoukville Industrial Park, and medium and long-term RMB loans will reach 2 billion yuan. At the same time, J, China's clothing enterprises can take
Gradually establish an independent international marketing network and sales terminal to extend the value cone of China clothing products. For example, Hongfeng Group was established in Guangzhou at 1906. At present, it is a large company headquartered in Hong Kong.
Cross-enterprise group. The business scope includes export trade, distribution, wholesale and retail. Money has no branches in more than 40 countries around the world. In export trade, textile and clothing products account for the vast majority, among which
He also includes some products, such as fashion accessories, T-shaped gifts and household items.
As the manager of the supply chain, Liche Group provides their customers with one-stop services with high J value, including product design, product development, raw material procurement, production planning and management, and quality.
Control all links from the preparation of various documents for export. In an interview with Harvard Business Review, Dr. Feng, the chairman of Liche Group, gave an example to illustrate how Liche Group coordinated the whole project.
Textile and clothing supply cone to meet the needs of its customers.
The following is an example of the company accepting the European retail halogen l00D 0 clothing order to illustrate its order processing.
Manage the process. In order to meet customers' demand, the company may buy yarn from Korean-made halogen and spin and dye it in Taiwan Province province. Japan has the best zippers and buttons, but most of them are made in China, so the company found YK K.
(Japan's largest zipper manufacturer) ordered an appropriate number of zippers from the factory in China. Considering the quota, production quota and labor resources, Li & Fung Group chose Thailand as the best processing location, and in order to meet the delivery.
According to the requirements of the period, the company processes all the clothes in five factories in Thailand. Only in this way can we effectively customize a value industrial chain for our customers' star bodies and meet their needs as much as possible. O 5 after the game 100D 0
All the clothes have arrived in Europe, which seems to belong to the factory.
In this process, Liche Group even helped European customers correctly analyze the needs of consumers.
It is very important to make suggestions on the design of clothing, so as to best meet the needs of the orderer. Nowadays, clothes are very seasonal and timely. It seems that there are 6-7 seasons in a year, and the style or color of clothes changes quickly. Therefore,
Starting from the interests of the ordering party, it is often to place an order in l D Bureau in advance, but many specific details such as color or style were still uncertain at that time. In other words, Li & Fung only knew that the company had ordered l D D 00.
A dress, but I don't know what style and color it needs yet. Usually only five weeks before the delivery date, the orderer can tell the company the color of the clothes, and the style of the clothes sometimes has to wait until the first three games.
Beg. Therefore, relying on the mutual trust and superb integration and coordination technology between Liche Company and its southern supply network, Liche Company booked the undyed yarn from yarn manufacturers in advance, and booked the weaving and dyeing capacity from relevant manufacturers.
Force. Five weeks before delivery, Li & Fung immediately notified the relevant weaving and dyeing factory * and then notified the last garment sewing factory after learning the required color from the ordering party; I don't know the specific style of the dress yet, but I have already made it for
You have sorted out the previous dyeing, knitting, cutting and other processes, and you still have three weeks to make so many clothes.
Pack. "The final result is of course satisfactory. Generally speaking, if the last sewing factory organizes the previous processes by itself, the delivery time may be three months instead of five rounds. Obviously, the delivery date
The shortening of clothes and whether clothes can keep up with the latest fashion trends depend on the unified coordination and control of all its manufacturers in order to act like a company. In short, its market and production information,
Supplier network and coordinated management technology for the whole supplier are its most important resilience. To sum up, it is necessary for qP garment enterprises to integrate into the global market and participate in the competition in today's globalization.
The general trend, and the fact that some garment enterprises have attacked the international market and achieved initial results, are enough to show that China's garment industry has certain advantages in the global garment market competition. I believe that as long as we take appropriate measures.
When the strategy, fully develop advantages and avoid weaknesses, it will definitely occupy a place in the international clothing market.