At the same time, donatella versace also invited British design star christopher Kane to design a series of small accessories for Versus, including bags and shoes, which will be displayed during Milan Fashion Week in autumn and winter of 2009.
Place of registration: Italy
Founder: donatella versace
Current designer: Christopher Kane.
Product series: clothing, leather goods, jewelry, perfume.
Extended data
Brand awareness
1. Although the concept of "genuine" has been gradually recognized, the superb counterfeiting technology that is close to genuine will still do some harm to the "famous brand" with high unit price. The skill of distinguishing authenticity is an important weapon for consumers to protect their rights and interests in a market full of parallel imports after the opening of parallel imports. ?
2. In order to prevent counterfeiting, vs uses different laser tags to "prove identity" every year. For example, in 1996, the laser of VERSUS was marked with a laser bird pattern similar to a credit card, and in 1997, the name of the production factory was made into the sun's outward light.
1998, the situation is more complicated. In addition to the words "MADE IN IT" printed on the black label, the bottom row of silver lines, if viewed with a magnifying glass on the warranty card, are actually the font combination of the factory name.
3. The difference between the sub-brand Versace and the genuine Versace is clear at a glance, that is, Versace has the autograph of designer Gianni Versace under the font, and Versace is the head of the "Medus Snake Witch".
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