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What brand is ITAT?
ITAT Group is a large-scale international brand clothing and department store chain enterprise in Hong Kong. It is jointly invested by Zhonglian Group Overseas Investment Co., Ltd., Morgan Stanley of the United States, Blue Mountain (China) Capital of the United States, CITADEL Investment Group of the United States and Merrill Lynch (Asia Pacific) Co., Ltd. Its wholly-owned subsidiary Shenzhen Morgan International Brand Clothing Member Store Co., Ltd. has set up ITAT international brand clothing member store chain operation network, ITAT department store member club chain operation network and Chinese mainland Fashion ITAT chain operation network to operate international fashion brand clothing and department stores.

ITAT is an innovative business model of traditional industries with the help of new technologies. According to its own website, its business model is described as: ITAT Group has formed an iron triangle cooperation alliance of "clothing manufacturer+commercial real estate developer +ITAT Group" with forward-looking strategic vision and business wisdom, with the same interests. ITAT Group's innovative business model has really moved sewing machines from manufacturers to sales counters, reducing intermediate circulation links and operating costs, and has truly become a clothing department store exchange, bringing the greatest benefits to consumers. It is the first in the world to establish a unique and innovative business model of "multi-party cooperation, risks * * *, benefits * * *".

Keyword 1: "Multi-party cooperation, risk * * * commitment, profit * * * win-win" is divided into suppliers, stores and ITAT according to the proportion of sales of 60: 15:25. For this fixed proportion, itat reduces the cost of bargaining with suppliers and stores, and does not have to bear large-scale logistics, inventory and transportation risks, high-cost fixed investment, site use and decoration, and concentrates on scale expansion. The main management manager is to provide a sales platform with unified logo, unified personnel training and summary of member information. It can be said that it should also be changed. Itat does not bargain the ratio of suppliers to shopping malls, but can screen through certain thresholds and standards to meet the different needs of the market and guide different categories of consumers.

Keyword 2: Application of new technology: The core competitiveness of ITAT lies in several sets of information systems it owns. The information systems launched by ITAT ensure that the above three parties take risks and enjoy profits. And the settlement period of its cash flow can be shortened to 7 days.

Keyword 3: Decomposition of key elements of business model: Business model is to solve the problems of people flow, logistics, information flow, capital flow and place. It can be seen that itat mainly controls information flow and capital flow, while outsourcing or distributing logistics and places to others. For people, one is employees and the other is customers. Unified training, unified employment and self-control of employees. There is also a customer who adopts the membership system to better target customers.

ITAT adopts advanced membership-based marketing mode, with the aim of being close to the public, super-large one-stop shopping place, leisure interactive member area, creative decoration style, all-inclusive product series and intimate service, which embodies the business harmonious development concept of "multi-party cooperation and multi-win" of ITAT Group.

At present, the strong expansion of the chain operation network of ITAT Group has made a breakthrough. As of June 365438+February 3, 2007, ITAT Group has opened 6 10 international brand clothing member stores, 109 department store member clubs and 7 fashion ITAT (fashion specialty stores) in Chinese mainland, with a total business area of 1.42 million square meters.

ITAT Group's innovative business development model has attracted great attention from Wall Street investment institutions. On June 5438+065438+ 10, 2006, Blue Ridge, a famous American investment fund, made the first strategic investment of US$ 50 million to ITAT Group. In March 2007, Morgan Stanley, one of the world's largest investment banks, Blue Ridge, one of the famous American investment funds, CITADEL Investment Group, one of the world's largest hedge funds, and Merrill Lynch (Asia Pacific) Co., Ltd., a world-renowned investment institution, made a strategic joint investment of 70 million US dollars for the second time to support the healthy and rapid expansion of ITAT chain sales network.

With forward-looking strategic vision and business wisdom, ITAT Group integrates domestic clothing manufacturers and commercial real estate resources, and forms an iron triangle alliance of "clothing manufacturers -ITAT Group-commercial real estate developers" with consistent interests. Moreover, the innovative business model of ITAT Group has moved the sewing machines of manufacturers to the sales counters, reduced the intermediate circulation links and operating costs, truly realized the exchange of clothing department stores, brought the greatest benefits to consumers, and creatively established the ITAT model of "business harmony and win-win for all parties" around the world.

ITAT Group is developing into a leading enterprise in clothing and department store retailing in China with an innovative, fast and steady business model.