Recently, Japanese Yahoo News published an article saying that China merchants have occupied Amazon. According to Yahoo! On Amazon's e-commerce platform, the number of sellers with an annual transaction volume of more than $6.5438+0 million has surpassed that of the United States.
Why can't Amazon develop in China?
Amazon has a very large market abroad, which China can enter, but at a much higher price than foreign countries. Because there are dozens of home appliance companies in China, such as Taobao, JD.COM and Pinduoduo, the market competition is fierce. Second, because entering the domestic market only increases the commercial sector for Amazon, but for domestic e-commerce, the domestic market is the lifeline that cannot be lost. Do you know why dogs can't catch rabbits? For a dog, it is missing a meal, but for a rabbit, catching it is fatal.
Amazon's experience is terrible. Why can you survive?
This can only be said that different parts of the world have different consumption views. Why did Amazon quit the China market and stop selling products in China? People in China should ask the customer service and ask all kinds of simple questions before buying things. This is a good habit to know the real situation of products accurately, but it is not the case in Europe and America. As an Amazon seller, it can be said that the link display of Amazon products is very simple, but many data are intuitive, unlike a long detail page of domestic products, but I still can't find the product data I want to know, such as size. To sum up, it can be said that Amazon's poor experience is only in the case of domestic consumption concept. In the consumption concept of many foreign regions, Amazon's experience is very high, which is why many Amazon sellers are better than domestic e-commerce platforms. The reason!
Amazon doesn't trust the China team.
Although Amazon China is run by the China team, the decision-making power is firmly in the US headquarters. Employees have revealed that Amazon headquarters has a high degree of control over China. Even unregistered visitors from the China office need to report to the headquarters, otherwise they will be questioned. At the same time, the improvement of performance data and page optimization of some products in China needs to be reported layer by layer, which is likely to be rejected by the headquarters on the grounds that they don't know the China market.