From 65438 to 0963, Chloe hired karl lagerfeld as the chief designer of the brand. Karl lagerfeld lived up to expectations, continued Chloe's romantic and gentle style, and carried forward the essence of Chloe's brand. The tulle printing on the veil and the soft and elegant clothes lines have become the symbolic style of Chloe created by karl lagerfeld, giving a specific definition to the romantic Bohemian spirit. Chloe's bohemian style became one of the most popular dress styles in 1970s, and karl lagerfeld also established his status as a fashion master.
Chloe launched the perfume of the same name at the beginning of 1974, and it sold well. It is still one of the best-selling perfumes in the world. Chloe's success attracted the interest of Swiss fashion group Richemont, and 1985 bought it from two founders.
In the late 1980s, Chloe was driven by Martin Sibon. Martine Sitbon was born in Casablanca, North Africa in 195 1 and came to Paris at the age of 10, after which she specialized in making high fashion. She has traveled abroad for seven years and has been to Hong Kong, Mexico, India and other places. India has a great influence on her. The characteristic of Martine Sitbon is that she often whimsically matches traditional clothes with unexpected fabrics, which continues the dreamy elements for Chloe.
1992, karl lagerfeld returned to the nest as Chloe's creative director, which once again brought surprises and infiltrated many hippie innovative elements into Chloe's women's clothing.
From 65438 to 0997, karl lagerfeld left again, and stella mccartney, the daughter of The Beatles paul mccartney, succeeded as creative director. Stella mccartney is only 26 years old. She can become Chloe's chief helmsman, not because she is a celebrity, but because she is really talented. She likes to use her rich imagination to spice up mature clothes with long lines and light fabrics. For example, she used to print fruit patterns, nude embroidery or animal patterns on skirts or tops. In the shadow of gauze rob, the dress looks more lively and sexy. When stella mccartney was the design director of Chloe, she constantly added new elements to Chloe, and in 2000, she designed the sub-line brand "See by Chloe" for Chloe. The new series is younger, more lively and more fashionable than the main line, which pushes Chloe's reputation and popularity to a new peak.
In 200 1 year, Stella's assistant phoebe philo took over as the creative director. She continues Stella's romantic and gorgeous design spirit, with lightness, youth, liveliness and nostalgia as her brand style. Phoebe Fellow was born in England, and her design is full of British style without losing the elegant charm of Paris fashion. With her imaginative creativity, Chloe's fashion is loose and elegant, showing the femininity of women. Because of her outstanding achievements, she won the British "Designer of the Year" award in 2004. Chloe's spring/summer collection designed by phoebe philo in 2006, the classic triangle skirt and the tulle skirt with chrysanthemum bud silk ... make Chloe look like a pretty girl in the 1960s movies.
In the spring and summer of 2006, phoebe philo dressed Chloé like a girl in the 1960s. Classic trapeze dress, transparent hard yarn with wreath and lace, etc. Make Chloé look like a beautiful actress in a 60 s movie.
Chloé, can tolerate different styles, inclusive. In the brand years of more than 50 years, designers with different design styles have been boldly used. There are romantic fashion master karl lagerfeld, lively and sexy stella mccartney, and popular designer phoebe philo full of nostalgia.
Chloé can be regarded as one of the few fashion brands that does not rely on its own fame, but only calls for excellent designers. After the baptism of different styles of fashion designers, Chloé did not establish an exclusive signature style. Think deeper, so that the brand style can be flexible, unlike other old brands.