ONLY is one of many well-known brands owned by BESTSELLER, a famous Danish international fashion company. The bestseller group was founded in 1975. ONLY was founded in Denmark on 1995, and its sales outlets have expanded to 46 countries around the world.
Since its establishment, the group has more than 2,000 concept stores and more than 6,000 brand fashion retail stores. The main markets include Denmark, Norway, Sweden, Germany, Finland, Netherlands, Spain, France, Canada, Britain and other European and American countries. Bestseller's designers are all over Europe and always stand at the forefront of the world trend, creating super fashion concepts for young people in metropolis.
1996 came to China.128 September 1996, when the brand was born, it came to China with foresight, from the first store in Xidan Saite, Beijing, to about 1800 stores in more than 300 cities in Chinese mainland today.
The year 2000 is the only brand milestone. This year, Vipshop will introduce the definition of "fast fashion" in shopping malls for the first time to ensure that styles always lead the trend. This concept has been popular so far and has only become the leader of many European fashions. European design with strong sense of fashion allows bold and independent urban women to express themselves through clothing.
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Its products
Edge | avantgarde luxury attitude
Geometric lines are the source of concise style of edge series; The production of tassels and abstract prints is controlled and complicated. The silhouette coat creates a three-dimensional sense through geometric proportion, which injects the characteristics of agility and fluency into the new season fashion. On the sunny spring street, the pink coat and cropped trousers are fashionable and fresh.
A black windbreaker jacket with a sense of existence is paired with a cowboy, and a nostalgic modernity like an old movie is coming. Abstraction is the eternal theme of architecture and creative design, and the striking black-and-white printing of abstract style makes the whole series full of exquisite artistic atmosphere.
Love | playful romanticism
Unique tribal prints and wildlife patterns make love women exude an outstanding sense of fashion this spring. The animal print top with a long coat of military green, or with double harem pants and denim jacket, is exquisite and full of accent.
The waist-closing and shortened tailoring show the playful and capable characteristics of love women. Leather stitching jackets and gouache-style printed dresses make the daily styling in the studio gorgeous.
False | Gorgeous street fashion
Watercolor details and street graffiti make ONLY's new season TRUE series exude a different sense of fashion. The extreme contrast between black and white is presented in various forms in this series, sometimes with watercolor embellishment and artistic flavor, and sometimes with graffiti printing, which exudes street fashion flavor. The combination of loose sweaters and sweatpants creates a sense of randomness.
The cowboy's interpretation has more visual impact this season. Slim suit jacket and white jacquard top make denim-style overlapping jeans a must-have skill in early spring style.
Only fragrance series is launched.
ONLY, a Danish fashion brand, launched the fragrance series for women for the first time-"Heart" and "Love". As an international fashion brand all over the world, ONLY is committed to promoting a lifestyle that pays attention to self-expression, attitude, innovation and inspiration for women. This spiritual connotation was conceived in its unique fashion design concept.
Ms. Wei's fragrance series continues the innate spirit of freedom in fashion series, injects the Nordic style of paying equal attention to innovation and simplicity, and takes the purity and energy of nature as inspiration to capture two completely different emotional tones and launch two perfumes-"Heart" and "Love". They have their own personality orientations, but they complement each other, forming two different sides of the same story.
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