Judging from the trend in recent years, sports brands are basically aimed at the popularity of retro style. Incorporating dad's fashion elements into single items has become the mainstream of sports style, and Kappa has also killed his own "blood road" in it. Contemporary art is the most active moment in the 1980 s when the trend is wanton. With the rise of street culture, DeUEX led Kappa to dominate the fashion sportswear field at that time.

The popularity of cross labels has undoubtedly dealt a fatal blow to the one-sided statement that "logo has completely fallen in price", especially in an era when the boundaries between street and fashion have gradually blurred. It would be a big mistake to blindly define Kappa as just "mixing" the sports world. From the brand that has faded out of the trend sports hall to the indispensable fashion elements nowadays, Kappa grasps not only opportunities and trends, but also its trend view.

20 16, the centenary of the brand, signing GD G-Dragon, Kappa returned with an absolute topic, which set off an indelible upsurge in the circle. Not only the shops in G-Dragon were snapped up by fans directly, but also the limited edition posters of the century were swept away, which also brought more traffic to the brand and attracted the attention of major fashion media.