1, China consumers are building national culture, and the recognition of local domestic brands has increased, which has brought new market opportunities for local domestic brands in China;

2. Secondly, the fiery e-commerce economy makes competition more fragmented. Foreign clothing brands lack online genes and are not dominant in sales channels;

Finally, as consumers become more and more mature, there are more and more brands to choose from in the market. Fast fashion brands like mindbridge have stagnated in design and product quality, and it is impossible to capture the hearts of China consumers by living on their laurels.