First of all, let's talk about the entrepreneurial foundation that can be related to life and death and determine the outcome: products.
It is not so much a product as an industry. After all, only by entering this industry can we get in touch with products closely related to this industry.
Let's take e-commerce as an example, and take Taobao, a leader in e-commerce, as an example. Let's imagine boldly, if you plan to open a Taobao shop, but the products haven't been selected yet, what products will you think of first? Yes, clothes.
The clothing market, seemingly large, is actually very small. Why do you say that? This is because this industry has long been completely monopolized by the top ten sellers. When you emerge, in order not to harm your own interests, they will unite to crowd you out and suppress you with industry rules.
So I said, this is a Red Sea market that can earn millions a day by building explosions, and it is also a mature industrial chain, and it will be attacked by groups. Unless you have enough funds to support you to burn the through train and support customers, otherwise, a wrong product will make you lose everything.
As we said before, on the premise of choosing the right product, it doesn't mean that you can make money lying down. You have to have a certain amount of money to compete head-on with the market. Doesn't necessarily mean how rich the funds are here. None of us are rich second generation, but at least we can't be short of it and can't look shabby.
Teacher Jiang is firmly opposed to starting a business here for any reason and in any form. Ask yourself, what are we starting a business for? Isn't it just to make your life better and richer and dream of financial freedom?
Don't talk to me about ideals and dreams, it's still illusory at this stage. It is definitely a good thing to have ideals and dreams, which is one of the important evidences that distinguish us from others.
But what you need to recognize is that the process of chasing dreams needs to pay a certain price and money to support it. You can't starve yourself, but learn from others to pursue your dreams boldly.
First of all, I have to explain what leniency is. In short, it is the width of the road you will take in the future, which determines which unknown you will stand in the future, which height you will stand at, and even determines the success or failure of your family's descendants.
I'm not alarmist. Oh, that's the truth. Everyone is familiar with Haidilao, right? I believe everyone is familiar with its success, that is, service. Rely on service, be the industry leader, achieve TOP 1, and achieve a successful listing. That's great.
In fact, anyone can understand the meaning of the word service, and anyone can do it, but it doesn't mean they can keep doing it. For example, our parents taught us not to spit everywhere from an early age. Maybe it will take a year or two, but what about ten or twenty years? Can you promise not to spit on Wang Street for decades?
The reason is the same. Why is Haidilao famous for its service and successful listing? According to the official, we don't have to and can't do that because long-term persistence is bound to succeed, but at least it's not too difficult to smile and praise when talking about projects with customers, right?
People's connections determine the pulse of money. Was, is and will be. As long as you were born in China and raised in China, you can't escape this phenomenon. This is the result of China's culture. As for whether it is effective or not, I think it is still a matter of opinion.
When you have enough friends to talk to, there is no business you can't do in China. Please pay attention to the word "heart-to-heart" I mentioned earlier. Most people haven't learned the true meaning of making friends. Networking is not a string of numbers in your address book, nor how many big coffees there are in WeChat friends. Networking is not how many people you know, but how many people know you.
The formation of contacts is based on mutual respect and support, that is, you must be good enough to attract more excellent people. It's simple to say, but how many people would rather waste their time on ineffective social interaction and meaningless wine fields than let their hearts settle down to study, to listen to and learn those useless results that seem useless but are actually very useful.
How does Chen respond to his evaluation: "She is smart and good at pleasing women and children"? He said this: "If you do nothing, how can you have a limited life?" This is a collision between steel and steel. Because two people have different living habits, they are destined to be friends.
Of course, I'm not here to encourage you to learn from Chen. I just want to say that only if you are strong enough can you really make the contacts you want.
Channels, here we especially refer to external channels, that is, promotion. And when all your preparations are completed, is it just a promotion? So if you don't know how to sell your products or services, basically all the previous preparations are in vain.
This is a crucial step. Many startups "die" in this step, but it doesn't mean that they are incompetent. Everyone is trying to sell what they have. Restaurant owners market dishes and environment, technology companies market their own software, and outsourcing companies market their own efficiency. Everyone is studying marketing routines, promoting their own products and spreading their own channels, from Alibaba and Amazon to street vendors.
Teacher Jiang once said: Everyone who lives in the world is living in trading and being traded.
Judging from the current situation, the above five points are indispensable. Without these five points, you will never enjoy the pleasure of success, let alone absolute failure, because you can't correctly know whether you are a successful person, you can't find the key to success, you can't correctly know yourself, so success is unrepeatable. The result waiting for you can only be beyond redemption.
The process of starting a business is not to make products or channels first, because the mode of starting a business is fundamentally fixed. If you want to succeed, you must be strong in every way.
The best way to start a business is to start with marketing. Only through marketing can we know the economic status of products in the market. Then decide how to organize production. This kind of entrepreneurial thinking is relatively stable and reliable. However, if you don't ask for anything, you can directly invest and start a business according to your own preferences. This kind of entrepreneurship is blind and risky. If the product can't be sold, it may make your limited funds go to waste. When starting a business, the most important thing is to make the production staff marketable. If your products are marketable, you don't have to borrow a penny from the bank. Customers. Customers can give you a steady stream of funds, so starting a business is easier to succeed, and it is also the easiest to accumulate your own development funds quickly. When you have enough funds, then consider how to develop the products that users need in the market. So as to organize production, improve management and reach a mature large-scale market.
In short, there is no doubt that entrepreneurship is to make products first, and then to make channels. But these are all part of the strategic planning and marketing strategy of entrepreneurial projects, which need to be prepared in advance and will start to operate at that stage. Finally, remember a sentence, "the method can be changed, but the logic can't be chaotic." As an entrepreneur, you should understand this truth.
Entrepreneurship refers to the process that someone discovers some information, resources, opportunities or masters some technology, uses and borrows the corresponding platform or carrier, and transforms the information, resources, opportunities or technologies he has discovered into more wealth and value in some way to achieve some pursuit or goal.
Now we advocate mass entrepreneurship and innovation. Many people are eager to start a business, but they suffer from lack of funds. If you want to start a business, you should consider how to start a business at low cost. We should be psychologically prepared, have the spirit of hard work, be diligent, have the right direction and method, and have a good plan and life plan.
This is a macro understanding of entrepreneurship, as for the need to find entrepreneurial projects. I temporarily recommend Amazon's cross-border e-commerce without supply mode.
Because of the current Internet era and the support of policies, cross-border e-commerce must be a slogan. China has overcapacity. From the frequent meetings on the development of cross-border e-commerce held this year, we can see the importance that the state attaches to cross-border e-commerce.
The second is Amazon's model of no supply, no stocking and no hoarding. No driving, no brushing. Small initial investment and simple operation. For the transformation of small white zero foundation or domestic e-commerce business, we can start with centralized training.
The important thing is that there is a large profit margin. Our domestic manufacturing cost is low, and the price increase in developed countries is several times. For example, it is normal for domestic products with more than ten yuan to be sold to Europe, 20 to 30 euros. The profit is several times that of the domestic platform.
Recommend to recommend, or consider it yourself.
Mengniu Xiaomi and other enterprises are looking for someone to start OEM, mainly in the stage of overcapacity, and sales and customers are fundamental. When a certain scale and OEM enterprises don't give you mass production concessions or OEM can't understand your requirements, you can consider opening your own processing factory. Entrepreneurial risk is very high, and this practice is already the mode of integrating social resources with the lowest risk.
Entrepreneurship is not just about making products or finding channels first. First of all, in the conception stage, we should figure out how to market our products, how to market them, and where the consumer groups of our products are. If you don't know this clearly, it is unscientific to make products blindly, and the probability of success is extremely low. I suggest that you do a market survey first, which can help to refer to the structure and positioning of your products. You can use the bear nest APP to achieve this goal.