The brand name Comme des Garcons is the positioning and naming of her clothing brand by Japanese designer Rei Kawakubo. Rei Kawakubo (English name: Reikawa Kubo), a Japanese female designer who developed in France, used "Comme des Garcons" to express her understanding of fashion and design concepts.

The French word "Comme" means "how" and "like", and "Comme des Garcons" means being a boy and liking a boy. ?

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Rei Kawakubo's clothing concept

In 1984, elastic rayon is used to make clothes look like bumps on the body.

1986, combining cotton, rayon, polyurethane and thick canvas to create attractive shapes.

1992 unfinished clothes and paper patterns were stamped with the artist's authoritative "deconstruction" seal, and the fashion industry set off a deconstruction movement. This inspiration has influenced a whole generation of fashion designers ... "I don't like clothes that show my figure." So she is different from other designers.

Because she has no professional training in formal academic painting and cutting, there is no constraint between designers and tradition. Her clothes don't have the traditional two sleeves and normal proportions. Therefore, when selling her clothes, she must have instructions on how to wear them. So that people can wear them correctly.

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