The well-intentioned laid-off women workers couldn't bear it. On the spur of the moment, they decided to buy 9000 kilograms of hawthorn from the old farmer on the spot! She bought it at once.
How can I sell more hawthorn? In order not to let nearly 5000 yuan rot with this pile of hawthorn, in desperation, she has never made candied haws, so she has to learn to make candied haws with this batch of hawthorn. Therefore, her husband was very angry and kicked her out of the house. ...
Can this kind laid-off woman worker sell this batch of hawthorn? What magical changes will happen to her fate? If I tell you, it is because of this "burden" of 9000 Jin of hawthorn that she has now become the president of a large enterprise with more than 20 million fixed assets, more than 0/500 employees and annual sales income of several hundred million. Can you believe it?
Sometimes, it's true: when you think of kindness, good luck comes naturally.
Depressed! The laid-off wife actually bought 9 tons of useless hawthorn.
Zhu is 48 years old and was born in an ordinary worker's family in Linyi City, Shandong Province. After graduating from high school, she became a salesman in Linyi Blanket Factory, a large state-owned enterprise. Before 1997, Zhu was almost a man of the hour: she worked as a salesman in a blanket factory for nearly 20 years. Because of her courage, her business volume always ranks first, and many people secretly call her the "sales queen". But good luck came to an end on 1997. Due to the poor efficiency of the factory, a large number of layoffs are needed. "Sales Queen" Zhu was laid off at the age of 4/kloc-0.
Zhu couldn't accept it at first. Why should I be laid off? She sat on the sofa in the living room for seven days and didn't know why she was laid off. On the eighth day, my husband said, "Are you going to stay at home all your life and find a reason to be laid off?"
Think about it, so many people have been laid off, and I'm not the only one. Zhu Rongcheng rolled over, got on his bike and went out to play. As she walked, she thought, at her age, I'm afraid it's not easy to go out and find a new job. I want to do a little business myself. But what should we do? The big ones can't do it, and the small ones will be laughed at. There happened to be a car repair booth by the roadside, so she simply stopped to chat up the stall owner. Only after this chat did I know that the other party was laid off and turned out to be a senior engineer.
The former senior engineer told her that it is not easy to do anything in the world now. It took a whole day to repair the car and earned 1.5 yuan money. Zhu's eyes are red at the moment, and the fate of laid-off senior workers makes her cry. But looking back, a senior engineer still has a garage. As a coolie, what reason does he have to feel inferior because he was laid off?
She is determined to start a small business, but as for what to do, she has no idea at present. My sister asked her to do clothing wholesale business together, and she said it was okay-she didn't like beauty since she was a child, and it was always convenient to wear clothes. How can she sell clothes?
Unable to make a living for the time being, Zhu had to make do with buying a tricycle, ready to pull goods and carry passengers first. Because Linyi is a small commodity distribution center, there are many merchants from south to north. We can help them pull goods when they are in stock, and we can pull people when they are out of stock.
I heard that the former "sales queen" began to pedal tricycles, and many people didn't believe it. The first time he pedaled out, Zhu, a wandering Jianghu, blushed and pedaled all the way with his head down. But with the first time, it will be natural later. Her tricycle business is good. In the best case, she can earn more than 30 yuan a day. However, Zhu was unwilling. She doesn't believe that she will pedal a tricycle all her life. She keeps an eye on the changes in the market and hopes to find a new position.
In the process of pedaling, Zhu made many friends from the lower classes, two of whom sold in Sugar-Coated Berry. Compared with her, candied haws are more difficult to make: they are made hard and sold on the street, but there is too much dust in crowded places, and customers are reluctant to buy them; The corner is clean, but nobody cares. Sometimes I can't open it after holding it for a day. Zhu thought at that time: God has eyes, but it's not bad enough to make candied haws. ...
There is a coincidence. 199965438+1October 2 1, Zhu went to visit relatives in Pingyi County, Shandong Province, and happened to pass by a hawthorn forest. He saw an old farmer chopping hawthorn trees with bare arms, cutting down one tree after another, and the hawthorn on the tree was still full of fruits and ripe. Zhu looked at it and felt sorry. He couldn't help asking. The old farmer told her that Pingyi planted a large number of hawthorn trees a few years ago. Now, there are hawthorn trees left every year. For example, this year, no one wants to sell 4 cents a catty, only 2 cents a catty. Because he lost money, he had to cut down all the trees and plant other crops. The old farmer shook his head and sighed while cutting vegetables.
Zhu thought: This hawthorn is a good raw material for Sugar-Coated Berry. Even if you can't do it yourself, maybe someone in Linyi wants it. Take some risks and help the poor uncle! Zhu has now negotiated with the old farmer at a price of 0.05 yuan 1 kg, left his address and telephone number, and paid a deposit of 200 yuan money to let the old farmer send his hawthorn directly to Linyi.
On the third day, four big tractors sent 9000 kilograms of hawthorn to Zhu-so much! Zhu really didn't expect that she was worried when she looked at the mountain of hawthorn. Where did these thousands of dollars come from? The husband has always been in charge at home, and she doesn't know how to ask him for money. When all the hawthorn was unloaded, she had to lie to her husband that a friend in the south asked her to help collect the hawthorn, and she had to borrow 5000 yuan from her husband first, and then return it to him when her friend came to pick it up.
After the money was paid, Zhu quickly found a buyer in Linyi. But the only big candied haws factory in the city has its own fixed supply, and it doesn't need hawthorn at all; Some small workshops really need it, but it's only a few dozen pounds at most. what can I do?
After Zhu's husband paid for the hawthorn, he waited left and right, except that his wife's friend went to the south to collect the hawthorn. Until the hawthorn pile has begun to emit heat, there is still no figure. Under his repeated questioning, Zhu had to tell the truth.
There is an inevitable quarrel between husband and wife. Wang Yiwei was very angry because he bought a hawthorn as rotten as a hill without consulting Zhu. Zhu is even more angry. She thought, "don't I just want to do something good?" There was a fierce quarrel between the two. Finally, Zhu said angrily, "If these hawthorns can't be sold, I will make them into candied haws to sell!" " Wang Yiwei got even angrier when he heard this. He warned his wife: "If you want to make a fool of yourself and sell candied haws, find a place to do it yourself ..."
Zhu's anger also came up. When she got angry, she said to her husband, "All right, I'll move out!" " Break through! She keeps developing "new candied haws"
So Zhu moved out of the house. She found an abandoned house in another alley not far from home and temporarily stayed. The house was left on a nearby construction site. It is drafty all around, and there are only a few asbestos tiles on the ceiling. Under such protection, Zhu started the "Hawthorn Tree Breakthrough War".
Zhu knows almost nothing about the making of candied haws. At first, she imitated Sugar-Coated Berry in the street and bought a lot of plastic bags and several bags of rock sugar, but she didn't know what to do next. Seeing the hawthorn pile getting hotter and hotter, she became more and more restless. She thought, why not go to the sugar-coated gourd factory? Think about it and act. That evening, Zhu went to the sugar-coated gourd factory, but because there was no contact in advance, she arrived at the factory gate, and seven or eight big German shepherd unexpectedly jumped out together, scaring her to escape without even entering the door. In a rage, she thought, what's so difficult about this sugar-coated gourd? Isn't it just adding a layer of sugar paste outside the hawthorn? I really can't do it? She decided to go back and develop it herself.
Winter comes early in the north, and it begins to snow in mid-June165438+1October. Finally, I felt uneasy and quietly came to Zhu's residence. He found a pile of snow in his wife's house-it leaked when it snowed; The mouse ran around the house with nothing but a few catties of hawthorn and sugar ... He suddenly felt guilty, apologized that night and invited Zhu back, and bought many books related to Sugar-Coated Berry and utensils for cooking rock sugar.
It will be convenient for Zhu to do things when the conditions are good. During the day, she visited some small workshops that made candied haws, and at night she was busy under the lamp. During this period, she found that there were so many Sugar-Coated Berry in the north, but almost no one really took Sugar-Coated Berry as a career. For example, all sugar-coated haws are actually nucleated. Why don't you think about the customer and go to the core? Everyone loves candied haws, and seedless ones are definitely more popular than those with cores. As soon as she thought of this, she mobilized her children to do it with herself. At night, the child digs the core, the husband makes small bamboo sticks, and she cooks rock sugar.
It took nearly three months for Zhu to finally make his first batch of seedless candied haws. At this time, the Spring Festival in 2000 arrived, and Zhu thought that this year's Spring Festival could give his family a surprise!
When she returned to her parents' house during the Spring Festival, she brought a box of candied haws made by herself without a gift for her family to evaluate the taste. Others don't feel anything. Her sister is old and has dentures. I didn't expect the candied fruit to be edible, so I glued off her false teeth. The elder sister was very angry and scolded her: "Your family can't eat it. Do you still want to sell it to others? "
When he got home, Zhu wondered: How could he get his sister's teeth dirty? The sugar must be uncooked. When you are young, it will stick to your teeth, but when you are old, it will be bitter. How can we grasp the heat? It suddenly occurred to her that the yam cooked by a familiar master is very famous in the local area, and there is also a process of boiling sugar when cooking this dish. So, she went to the door for advice, and the master said nothing and refused to tell her this skill. No way, she had to put the thermometer hidden in her sleeve into the pot to see the temperature when the owner turned to get the yam. ...
After returning home, Zhu repeatedly tried the temperature of boiling sugar. Many things happen. She finally made a seedless sugar-coated gourd that was neither sticky nor bitter.
After the success of the experiment, Zhu's confidence increased greatly, and he decided to continue to develop Sugar-Coated Berry. Once, when she saw her son eating moon cakes, she suddenly had a brainwave: this sugar-coated gourd is seedless and hollow. Can't you fill something? With her husband's help, she filled the hole in Sugar-Coated Berry with chocolate, jam and even cooked chicken and beef. She showed the sandwich Sugar-Coated Berry to her sister and father again, and there was nothing wrong with it!
At that time, Zhu registered the trademark of "Zhu Laoda", and her husband borrowed 50,000 yuan to help her contact a packaging factory in Shandong and produced a batch of packaging bags with the words "Zhu Laoda sandwich candied haws" on them. Although the 9000 kg of hawthorn she bought at the beginning was rotten except for a few hundred kg used in the experiment, she decided to go all out. With the loan money, she rented a big house, bought production tools, hired several people and started her own business.
April 5, 2000 is an unforgettable day for Zhu. On that day, Zhu and her relatives carefully put Sugar-Coated Berry on the street in Linyi, waiting for the market's ruling.
At first I shouted for a while, but no one paid attention. After a while, an eagle-eyed girl first discovered the uniqueness of these Sugar-Coated Berry, and said with interest, "Try it." As soon as the girl took a few bites, she exclaimed loudly: "Oh, delicious, delicious!" "When I heard that it was delicious, the pedestrians around me' hula'. Later, more people were infected and flocked here ... In just one day, all 700 sugar-coated haws were sold out!
The whole family is very excited! The happiest thing is my father Zhu. The old man, who had served as the director of Linyi Boiler Factory and Machinery Factory before his retirement, saw what his daughter was forced to do by a lot of rotten hawthorn, so he couldn't help but enthusiastically fill a pot of attractive dry food and drink it to his heart's content.
Miracle! Little sugar-coated haws make great achievements.
The reputation of "Zhu Laoda" soon spread all over the streets of Linyi, even in large and medium-sized cities inside and outside the province. People often say, "OK, let's string' Boss Zhu'." When people meet Zhu, they are always long and short, but Zhu's real name is gradually forgotten.
For this wonderful change, Zhu is not only not angry, but very happy, because she has keenly felt that "Zhu Laoda", as a commercial brand, has been widely accepted and loved by the masses and is an intangible commercial capital with great potential. However, only by quickly finding stable dealers and agents in the whole country and establishing their own sales network can we occupy the sugar-coated gourd market all over the country as soon as possible. Since that winter, Zhu has been recruiting all over the country. Through hard work, "Zhu Laoda" sugar-coated haws have gradually developed more than 10 dealers and agents in Shandong, Jiangsu, Zhejiang, Hunan, Sichuan, Xinjiang and other provinces, cities and autonomous regions, and basically formed their own complete sales network.
However, after Zhu successfully developed the sandwich candied haws, the price of hawthorn in Linyi was already high. Transportation from other places, due to the long distance, will inevitably have losses. Later, Zhu took the initiative to open a sugar-coated gourd branch, relying on the origin of raw materials. From the establishment of the first branch in 200 1 to 65438+ in February 2004, she has developed 14 "Zhu Laoda" sandwich sugar-coated haws branches all over the country, including 7 in Dalian.
Then, Zhu and her team successively launched the "Zhu Laoda" series of sandwich candied haws. They learned from the packaging technology of sorbet and realized the exquisite packaging of sandwich Sugar-Coated Berry; At the same time, aiming at the problem that traditional candied haws are difficult to preserve, a sugar-free "new sandwich candied haws" was successfully developed. The biggest feature of this product is that it can keep sugar-free for 3 months at room temperature, and it does not affect the inherent quality and taste of the product. As soon as the product went on the market, it was greatly favored by customers and soon became a delicious snack for people to give to their relatives and friends.
At this time, Zhu's sandwich candied haws had more than a dozen varieties, including bean paste, strawberry, jam and chocolate. Products with its unique formula, innovative ideas, exquisite packaging, crisp taste, deeply favored by urban and rural consumers. They are not only lucky enough to win the "World Blue Sky Cup Gold Award", but also recommended as brand-name products by China Food Expo and designated as the only licensed boutique, mascot and specialty by the International Kite Federation. According to the preliminary forecast, by the end of 2004, the annual sales profit of "Zhu Laoda" sandwich candied haws will exceed 3 million yuan.
With the popularity of "Zhu Laoda" sandwich candied haws in China, Julie developed similar new products with the reputation of "Zhu Laoda". Soon, more than 30 varieties of her "Zhu Laoda" quick-frozen dumplings were introduced to the market, with a daily sales volume of 8 tons in Linyi, and even more than 400 supermarkets in Shanghai sold well. When her boss Zhu's jiaozi Village opened, more than 20 hotels across the country immediately asked to join. Subsequently, she set up Dayun Tricycle Rental Company to absorb laid-off workers, and gradually developed to have more than 600 human tricycles taxis.
Now, "Zhu Laoda" Food Group Co., Ltd. has been formally established! After several years' efforts, Zhu, a laid-off wife who once peddled along the street in the biting cold wind, finally took the position of president of five enterprises, including sugar-coated gourd factory, quick-frozen jiaozi processing factory, Jiaozi Village, tricycle rental company and sunset red apartment for the elderly.
After the establishment of the group company, Zhu's enterprise continued to run at a high speed like a train with full horsepower. There is a set of data that can best illustrate this problem: Zhu's enterprise has more than 20 million fixed assets, employees 1.5 million, and annual sales income of several hundred million. For the future, Zhu is full of confidence: "The future development path still depends on the sandwich candied haws, making the brand' Zhu Laoda' famous in China and finally going abroad and going to the world."
Zhu succeeded! Zhu's success brings us deep thinking: it is often impossible for a person to have a good weather in his life. In difficult times, if you don't complain and cry pessimistically, but have a kind heart and try your best to help those who you can still help, then good deeds may in turn give you fate and more opportunities to win your dreams and even unexpected success.
It is because of his kindness that Zhu wants to help the poor old man plant hawthorn, carrying a heavy burden of 9000 kilograms. As a result, he was forced by fate to become the "sugar-coated gourd king" and became a multimillionaire.
Don't be kind enough to do small things, give someone roses, and your hands are fragrant! This is the life inspiration that Zhu's successful experience brings us!